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October 2025
The AR in automotive maintenance and repairs market is booming, poised for a revenue surge into the hundreds of millions from 2025 to 2034, driving a revolution in sustainable transportation. The market for augmented reality in automotive maintenance and repairs is expanding rapidly.
Augmented reality enhances the ease and pace of vehicle service by allowing mechanics to view installation and operation instructions for each part digitally displayed over the actual automotive parts, resulting in fewer errors, faster repairs, and reduced repair time. The steady growth in the number of cars, increased interest in smart workshop scenarios, and growing use of smart cars have supported the market growth, as well.
The augmented reality (AR) in automotive maintenance and repairs market refers to the global industry focused on deploying AR technologies to assist technicians, engineers, and service personnel in vehicle maintenance, diagnostics, and repair operations. AR solutions include head-mounted displays, AR-enabled tablets, and smart glasses that overlay digital information on physical vehicles to improve repair accuracy, reduce service time, and enhance training. The market is driven by rising adoption of connected and electric vehicles, demand for faster and error-free repairs, automotive manufacturers’ investment in digital service tools, and increasing integration of Industry 4.0 technologies in automotive workshops.
| Metric | Details |
| Key Market Drivers | Adoption of connected/electric vehicles, demand for faster, error-free repairs, AR tech integration into automotive workshops, rising vehicle numbers |
| Leading Region | North America |
| Market Segmentation | By Component / Solution Type, By Application, By Vehicle Type, By End-User Industry and By Region |
| Top Key Players | PTC Inc., Bosch Mobility Solution, Microsoft (HoloLens), Google LLC, Scope AR, Inc., Vuzix Corporation, RealWear, Autodesk, Visteon Corporation, EON Reality, Hexagon AB |
The trends in the AR in automotive maintenance and repairs market are partnerships and new product launches.
The AR software (repair guidance & diagnostics) segment dominated and captured almost 45% of the total market share, as the software interface and diagnostic tools are at the heart of nearly all AR applications in automotive maintenance and repair. Software provides mechanics with step-by-step digital instructions, schematics for the vehicle, and real-time diagnostics.
The AR hardware (smart glasses & AR headsets) segment is expected to be the fastest-growing segment in the market, as hardware such as smart glasses and headsets makes the adaptation of AR into the service experience interactive and hands-free. Mechanics are able to see the repair instructions while maintaining their hands on the vehicle, resulting in improved speed and safety.
The maintenance & repair assistance segment dominated and captured around 40% of the total market share because it is the most common use for AR in an automotive workshop. AR is doing more than just enabling technicians to diagnose a fault, follow a repair procedure, and access vehicle information without needing to find a manual. This will reduce downtime and increase productivity and the quality of service.
The remote assistance & collaboration segment is expected to be the fastest-growing segment in the market because AR enables technicians from anywhere in the world to assist with repairs. AR enables specialists to overlay instructions or create live support during complex repairs. This decreases the costs of traveling and increases the rate at which problems can be solved while allowing smaller operators to access the same calibre of knowledge and expertise as larger automotive repair facilities.
The passenger cars segment dominated and captured almost 50% of the total market share, as there are more passenger vehicles needing maintenance work than commercial or specialty vehicles. AR provides a better process to support technicians with the more common issues that need addressing in terms of quality and time. The response from all manufacturers and repair shops to the passenger vehicle market will be high because they are so frequently serviced for little more than basic repairs.
The electric & hybrid vehicles segment is expected to be the fastest-growing segment in the market, as the technology is far more intensive and advanced, and the need for specialized maintenance is high. AR technology provides technicians with a better understanding of battery systems, electric motors, and hybrid vehicle components. The adoption of electric vehicles by consumers is also projected to increase, and subsequently, the EV market will expand as manufacturers adapt to the changing marketplace.
The OEM workshops segment dominated and captured around 45% of the total market share, as they have the resources, infrastructure, and trained personnel capable of deploying augmented reality (AR) solutions. AR is being widely adopted by OEMs to increase technician productivity, reduce errors, and maintain the integrity of the brand.
The fleet operators & logistics companies segment is expected to be the fastest-growing segment in the market since they manage existing large vehicle fleets and require effective maintenance solutions that reduce downtime. Augmented reality (AR) allows them to track their vehicles, receive remote support, and train their own in-house technicians faster.
North America dominated and captured almost 40% of the total market share due to advanced technology, an established auto industry, and high uptake of digital technology within automotive service and vehicle repair. Service providers and original equipment manufacturers (OEMs) were investing considerably in AR for software and hardware to improve the efficiency of the automotive repair process while reducing costs. The plentiful labour, skilled technicians, and sufficient equipment and access to workshops supported the growth of these services in North America.
The US was the leading North American AR market due to the largest automotive industry and high-tech adoption. Many OEMs, workshops, and training centers have deployed AR tools to enhance technological accuracy and reduce downtime. Broader opportunity for AR solutions was supported by the technology industry's continued focus on connected vehicles, electric vehicles, and smart repair systems, contributing to the strength of US service, manufacturing, and support systems.
Asia-Pacific is expected to be the fastest-growing region in the market, as countries in this region have adopted digital solutions rapidly. Increased vehicle sales, increasing EV adoption, and growing automotive workshop options have increased the demand for AR tools for the automotive maintenance and repair market. Businesses wanted to use AR technology to improve repair efficiencies, reduce costs, and expedite the training of technicians.
China led the market in Asia-Pacific because it boasts the largest automotive industry in the region. Many automotive repair shops, OEMs, and even training centers adopted AR technology to improve maintenance efficiencies. High EV adoption rates, along with increasing smart workshop infrastructure, are driving sustained demand for AR tools in China.
| January 2025 | Announcement |
| Vanderlande’s Vice President Warehouse Solutions Terry Verkuijlen. | We’re proud to present our latest innovation that puts the warehouse of the future directly in our customers’ hands. Installing and using the Vanderlande app is simplicity itself and users can choose whether to dive straight into the AR experience or alternatively learn more about our solutions first. |
| January 2025 | Announcement |
| Kurt McHenry, Director of Amentum’s Mission Solutions business group. | We are excited to collaborate with Jujotech to harness the full potential of our combined expertise. This partnership embodies a shared vision of creating innovative, secure, and scalable solutions that will set new benchmarks across industries. |
The AR in automotive maintenance and repairs market is highly competitive. Some of the prominent players in the market are, PTC Inc, Bosch Mobility Solution, Microsoft Corporation (HoloLens), Google LLC, Scope AR, Inc., Vuzix Corporation, Augment, Inc, Upskill, Inc., RealWear, Inc., DAQRI, Inc., TechViz, EON Reality, Inc., Hexagon AB, Autodesk, Inc., and Visteon Corporation. These companies focused on the development of advanced software and hardware solutions that will help improve AR maintenance and repair accuracy and bridge a more efficient repair process. They also invested in developing more user-friendly user interfaces, real-time diagnostics, and enhanced remote assistance capabilities by collaborating with automobile manufacturers and repair shops.
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