Automotive Labeling Market Strategic Analysis & Growth Opportunities

Strategic Automotive Labeling Market Research, Consumer Behavior, Demand and Forecast

The automotive labeling market is set to grow from USD 9.53 billion in 2025 to USD 16.26 billion by 2034, with an expected CAGR of 6.11% over the forecast period from 2025 to 2034.

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Introduction

The automotive labeling market is a crucial branch of the automotive industry. This industry deals in manufacturing and distribution of labeling solutions for the automotive industry. There are several types of labeling products developed in this sector comprising of pressure sensitive labels, glue applied labels, sleeve labels, in-mould labels and some others. These products are manufactured using various materials consisting of polyethylene, poly vinyl, polycarbonate, polyester and some others. It finds application in for labeling automotive interior, vehicle exterior, under hood and some others. The rising sales of vehicles in different parts of the world has boosted the market expansion. This market is expected to rise significantly with the growth of the automotive component industry around the globe.

• According to the OICA, around 24926519 commercial vehicles were sold globally in 2020 that increased to 27772650 in 2024.

Highlights of the Automotive Labeling Market

• Asia Pacific held the highest share of the automotive labeling market.
• North America is expected to grow with a significant CAGR during the forecast period.
• By material, the polyester segment held a dominant share of the market.
• By material, the poly vinyl segment is likely to rise with the fastest CAGR during the forecast period.
• By type, the glue applied labels segment held the largest share of the market.
• By type, the pressure sensitive labels segment is anticipated to witness the fastest growth during the forecast period.
• By application, the interior segment dominated this industry.
• By application, the underhood segment is predicted to rise with a notable CAGR during the forecast period.

Key Metrics and Overview

Automotive Labeling: Stats and Figures

• According to the Society of Indian Automobile Manufacturers, around 9.68 lakhs commercial vehicles were sold in India during FY 2023-24.
• According to the International Energy Agency, around 10.1 million EVs were sold in China during 2024.
• According to the Malaysian Automotive Association, around 724,891 passenger vehicles were manufactured in Malaysia during 2023.
• According to the Engine Technology Forum, around 191,519 diesel-powered vehicles were sold in the U.S. during the 1st quarter of 2025.

Material Insights

The polyester segment held a dominant share of the market. The growing use of polyester for manufacturing automotive labeling solutions has boosted the market expansion. Also, the rising demand for polyester from automotive sector for manufacturing warning labels and regulatory labels is playing a vital role in shaping the industrial landscape. Moreover, polyester comes with various advantages such as durability, wrinkle resistance, ease of care, affordability and some others is likely to propel the growth of the automotive labeling market.

• In September 2024, IDENTCO launched DuraChem. DuraChem is a series of polyester labels that finds application in automotive industry.

The poly vinyl segment is likely to rise with the fastest CAGR during the forecast period. The rising demand for reflective labels from the EV industry has driven the market growth. Additionally, the growing application of poly vinyl labels for labeling various interior parts of vehicles is playing a vital role in shaping the industry in a positive direction. Moreover, poly vinyl-based label comes with numerous benefits including chemical resistance, tear resistance, flexibility, cost-effectiveness and some others is projected to boost the growth of the automotive labeling market.

Type Insights

The glue applied labels segment held the largest share of the market. The rising use of glue applied labels in automotive sector for labeling composite materials has boosted the market expansion. Additionally, technological advancements in various printing technologies including flexographic printing and gravure printing is further adding to the industrial growth. Moreover, the rapid adoption of these labels in vehicles due to various advantages such as versatility, durability, affordability, durability and some others is anticipated to propel the growth of the automotive labeling market.

• In March 2025, Crestview acquired Smyth Companies. This acquisition is done for developing superior quality glue labels for the automotive sector. 

The pressure sensitive labels segment is anticipated to witness the fastest growth during the forecast period. The rising use of linerless labels in automotive sector for labelling several interior components and exterior components has boosted the market expansion. Also, the growing application of these labels for component identification and shipping of automotive parts is contributing to the overall industrial growth. Moreover, these labels provide various advantages such as ease of application, versatility, durability and some others is likely to boost the growth of the automotive labeling market.

• In June 2024, Avery Dennison launched a pressure-sensitive tape solution. This solution is designed for various application in EV batteries.

Application Insights

The interior segment dominated this industry. The growing use of polyester labels for labeling interior components of vehicles has boosted the market expansion. Also, the rising adoption of poly vinyl materials for manufacturing different types of labels such as warning labels, instructional labels, asset labels, VIN labels and some others is likely to shape the industrial landscape. Moreover, the rapid integration of high-quality materials by automotive brands for labeling several interior components of vehicles is projected to drive the growth of the automotive labeling market.

The underhood segment is predicted to rise with a notable CAGR during the forecast period. The rising emphasis on adopting sustainable labelling solutions for identifying engine components has boosted the market expansion. Additionally, the growing use of polyester labels for identifying clutch number and gear number is further adding to the industrial growth. Moreover, the increasing use of warning labels and safety labels for providing information about the electronic components of vehicles is likely to drive the growth of the automotive labeling market.

Geographical Insights

Asia Pacific held the highest share of the automotive labeling market. The rising sales and production of commercial vehicles in countries such as India, China, Japan, South Korea and some others has boosted the market expansion. Additionally, rapid investment by labelling brands to develop high-quality labeling solutions for the automotive sector coupled with growing use of RFID tags for enhancing toll operations is shaping the industry in a positive direction. Moreover, the presence of several market players such as Asean Pack, Multipack, Xinxing Label, Shenzhen S.Y. Label Co. Ltd., Gloex Products, ZHUONUO WINSKYS TECH CO.LTD. and some others is driving the growth of the automotive labeling market in this region.

• According to the International Organization of Motor Vehicle Manufacturers, around 8234681 vehicles were manufactured in Japan during 2024.

India and China are the major contributors in this region. In India, the market is generally driven due to the rising awareness of consumers regarding vehicle safety along with the presence of several automotive labeling companies. In China, the rising development in the automotive industry coupled with integration of advanced technologies such as AI, ML, blockchain, robotics and some others in labeling industry has driven the market growth. Additionally, the presence of numerous automotive brands such as BYD, XPENG, Geely, Changan, SAIC Motor Corp., Ltd and some others is further contributing positively to the industrial expansion.

North America is expected to grow with a significant CAGR during the forecast period. The growing adoption of electric vehicles in countries such as the U.S. and Canada has increased the demand for high-grade labeling solutions has boosted the market expansion. Also, numerous automotive companies are partnering with labelling brands to use high-quality labels in modern vehicles has further accelerated the industrial growth. Moreover, the presence of various automotive brands such as Ford, Tesla, Chevrolet, General Motors, Rivian, Cadillac and some others is expected to boost the growth of the automotive labeling market in this region.

• According to the International Energy Agency, around 1.7 million EVs were sold in the U.S. during 2024.

U.S. is the major contributor of this region. In U.S., the market is generally driven by the surging demand for luxury vehicles along with numerous government regulations for enhancing automotive safety. Moreover, the presence of various automotive labeling solution providers such as 3M Company, Avery Dennison Corporation, Resource Label Group, Polyonics Inc. and some others is driving the growth of the automotive labeling market in this region.

• In July 2023, Resource Label acquired TQL Packaging Solutions. This acquisition aims at strengthening the company’s labeling business.

Industry Leader Announcement

• In December 2024, Antonio Palummo, the senior engineer at Giti Tire made an announcement stating that, “Through the GDSO, Giti Tire is actively participating in open communication by sharing required tyre information to create new services for a safer and more sustainable mobility journey, Through a standardized system of information sharing with major tire manufacturers, the GDSO can improve the way tyre specifications are communicated between manufacturer and customer to improve accuracy, reduce time required for tracking and reporting and minimize the chances of human error.”

Competitive Landscape

The automotive labeling market is a developing industry with the presence of a several dominating players. Some of the prominent companies in this industry consists of Avery Dennison Corporation, Resource Label Group LLC, CILS International, Brady Worldwide Inc., Asean Pack, Polyonics Inc. and some others. These companies are constantly engaged in developing labeling solutions for the automotive sector and adopting numerous strategies such as launches, partnerships, acquisitions, business expansions, collaborations, joint ventures, and some others to maintain their dominant position in this industry. For instance, in April 2025, Avery Dennison announced to open a RFID manufacturing plant in Pune, India. This production facility is inaugurated to manufacture RFID stickers at a large scale.

Recent Developments

• In February 2025, Brady Corporation inaugurated a new production facility in Dammam, Saudi Arabia. This manufacturing plant is opened to increase the production capacity of identification labels for the automotive sector.
• In December 2024, Exide launched a new label design. This labelling is designed for light vehicles.
• In July 2024, AWT Labels & Packaging Inc. (AWT) acquired  American Label Technologies (ALT). This acquisition in done for developing RFID and label solutions for the automotive sector.

Automotive Labeling Market Segments

By Material

• Polyethylene
• Poly Vinyl
• Polycarbonate
• Polyester
• Others

By Type

• Pressure Sensitive Labels
• Glue Applied Labels
• Sleeve Labels
• In-mould Labels
• Others

By Application

• Interior
• Exterior
• Underhood

By Region

• North America
• Latin America
• Western Europe
• Eastern Europe
• Asia Pacific
• The Middle East and Africa