Automotive Product Lifecycle Management (PLM) Market Insights in 2025

Automotive Product Lifecycle Management (PLM) Market 2025 Trends Driven by AI and EV Expansion

From 2025 to 2034, the global automotive product lifestyle management (PLM) market is set for a massive revenue upswing, with projections of growth reaching hundreds of millions of dollars. Europe led the automotive PLM market with 37% revenue, while Asia Pacific is set to grow fastest. Software, on-premises, PDM, passenger cars, and OEMs dominated their segments; services, cloud, simulation, commercial vehicles, and tier 1&2 suppliers show highest CAGR.

A revenue surge in the automotive product lifestyle management (PLM) market is on the horizon, with growth expected to reach hundreds of millions by 2034, revolutionizing the transportation landscape. The increasing demand for smart manufacturing solution in the automotive sector coupled with rise in number of automotive software startups across the APAC region has driven the market expansion.

Additionally, the growing investment by automotive brands to enhance their designing capabilities along with rising adoption of electric vehicles to curb emission is playing a vital role in shaping the industrial landscape. The integration of IoT and AI in product management solutions is expected to create ample growth opportunities for the market players in the upcoming days.

Introduction

The automotive product lifestyle management (PLM) market is a prominent segment of the automotive industry. This industry deals in development and distribution of advanced PLM solutions for the automotive sector. There are various component of this sector consisting of software and services. These solutions are deployment on different modes comprising of on-premises, cloud-based and some others. It finds application in numerous automotive operations including product data management (PDM), collaborative product definition management (cPDM), simulation & analysis (Crash, NVH, Thermal, Structural), manufacturing process management (MPM), portfolio & program management, regulatory compliance management and some others. The end-users of this sector comprises of OEMs, tier 1 & tier 2 suppliers, automotive design & engineering service providers, and some others. This market is expected to rise significantly with the growth of the software development sector around the globe.

Highlights of the Automotive Product Lifestyle Management (PLM) Market

  • Europe generated highest revenue of the automotive product lifestyle management (PLM) market with a share of 37%.
  • Asia Pacific is expected to rise with the highest CAGR during the forecast period.
  • By component, the software segment led the market with a share of 63%.
  • By component, the services segment is expected to rise with the highest CAGR during the forecast period.
  • By deployment mode, the on-premises segment led the market with a share of 58%.
  • By deployment mode, the cloud-based segment is expected to grow with the fastest CAGR during the forecast period.
  • By application, the product data management (PDM) segment dominated the market with a share of 35%.
  • By application, the simulation & analysis segment is expected to rise with the fastest CAGR during the forecast period.
  • By vehicle type, the passenger cars segment led the industry with a share of 48%.
  • By vehicle type, the commercial vehicles segment is expected to grow with the highest CAGR during the forecast period.
  • By end-user, the OEMs segment led the industry with a share of 61%.
  • By end-user, the tier 1&2 suppliers segment is expected to grow with the highest CAGR during the forecast period.

Key Metrics and Overview

Metric Details
Growth Drivers Smart manufacturing, EV adoption, IoT & AI integration, automotive software startups
Leading Region Europe
Market Segmentation By Component, By Deployment Mode, By Application, By Vehicle Type, By End-User and By Region
Top Key Players Siemens AG, Dassault Systems, SAP SE, Oracle, Autodesk, PTC Inc., IBM, Altair, Aras

The major trends in this market consists of partnerships, fundings and increasing sales of passenger vehicles.

Partnerships

  • Numerous software development companies are partnering among themselves to develop advanced solutions for manufacturing of automotive. For instance, in April 2025, Siemens joined hands with Accenture. This joint venture is done for enhancing transforming the manufacturing process of the automotive sector. (Source: The Hans India)

Fundings

  • Several market players are engaged in gathering fundings for developing advanced PLM solutions to cater the needs of the automotive sector. For instance, in March 2025, Aletiq secured around US$ 6.5 million. This amount will be used for developing a product lifecycle management (PLM) software to enhance the capabilities of automotive manufacturing. (Source: Techcrunch)

Increasing Demand for Passenger Vehicles

  • The growing demand for passenger cars has increased the application of PLM software to enhance the manufacturing process. According to the International Organization of Motor Vehicle Manufacturers, around 27476886 passenger vehicles were sold in China during 2024. (Source: OICA)

Component Insights

How did the Software Segment Led the Automotive Product Lifestyle Management (PLM) Mmarket in 2025?

The software segment dominated the market with a share of 63%. The growing demand for advanced product data management (PDM) software in the automotive sector has boosted the market expansion. Additionally, rising emphasis of automotive brands for integrating computer-aided design software (CAD) and computer-aided engineering software (CAE) to enhance the designing process is playing a crucial role in shaping the industrial landscape. Moreover, partnerships among software companies and automotive brands is expected to boost the growth of the automotive product lifestyle management (PLM) market.

The services segment is expected to expand with the highest CAGR during the forecast period. The rising demand for consulting & strategy services in the EV sector has boosted the market expansion. Also, the growing demand for cloud-based implementation software in the automotive industry is playing a crucial role in shaping the industry in a positive direction. Moreover, the increasing adoption of subscription-based services by car manufacturers is expected to drive the growth of the automotive product lifestyle management (PLM) market.

Deployment Mode Insights

What Made the On-premises to be the Most dominant Segment of the Automotive Product Lifestyle Management (PLM) Market in 2025?

The on-premises segment held the largest share of the market with 58%. The increasing demand for affordable PLM solutions in the automotive sector has boosted the market expansion. Additionally, the integration of on-premise computer-aided design (CAD) software and computer-aided engineering (CAE) software in the automotive designing center is playing a vital role in shaping the industrial landscape. Moreover, numerous advantages of on-premises software including enhanced control, high security, superior customization and some others is expected to propel the growth of the automotive product lifestyle management (PLM) market.

The cloud-based segment is expected to expand with the fastest CAGR during the forecast period. The growing use of cloud-based PLM software in automotive manufacturing centers to enhance the production capabilities has driven the market growth. Additionally, the availability of advanced automotive software in public cloud platforms such as Google Cloud and AWS is contributing to the industry in a positive manner. Moreover, several advantages of cloud-based software including cost savings, flexibility, scalability, enhanced collaboration and some others is expected to boost the growth of the automotive product lifestyle management (PLM) market.

Application Insights

Why did the Product Data Management (PDM) segment held the largest share of the automotive product lifestyle management (PLM) market in 2025?

The product data management (PDM) segment led the market with a share of 35%. The rising adoption of PDM solutions by automotive brands to track, manage, and store data related to product designing and development has boosted the market expansion. Additionally, numerous advantages of product data management including improving collaboration, streamlining processes, enhancing data management and some others is expected to propel the growth of the automotive product lifestyle management (PLM) market.

The simulation & analysis segment is expected to grow with the highest CAGR during the forecast period. The increasing use of advanced PLM solutions for analyzing thermal and structural components in the automotive sector has boosted the market growth. Moreover, the growing adoption of AI-integrated software in automotive workshops to track crash effect on vehicles is expected to foster the growth of the automotive product lifestyle management (PLM) market.

Vehicle Type Insights

What Made the Passenger Cars Segment to Lead the Automotive Product Lifestyle Management (PLM) Market in 2025?

The passenger cars segment dominated the industry with a share of 48%. The growing sales and production of passenger vehicles in several countries such as the U.S., Canada, India, Japan and some others has boosted the market expansion. Additionally, rapid investment by automotive brands for integrating advanced software to enhance the production of passenger cars is playing a vital role in shaping the industrial landscape. Moreover, collaborations among luxury car manufacturers and software providers is expected to boost the growth of the automotive product lifestyle management (PLM) market.

The commercial vehicles segment is expected to rise with the highest CAGR during the forecast period. The deployment of cloud-based PLM software in the truck companies for enhancing the designing capabilities has drive the market growth. Also, the increasing adoption of computer-aided manufacturing (CAM) software in the commercial vehicle sector is playing a prominent role in shaping the industrial landscape. Moreover, joint ventures among bus manufacturers and PLM providers is expected to foster the growth of the automotive product lifestyle management (PLM) market.

End-User Insights

What Made the OEMs Segment to Lead the Automotive Product Lifestyle Management (PLM) Market in 2025?

The OEMs segment held the largest share of the industry with a share of 61%. The increasing adoption of advanced PLM solutions by automotive OEMs to enhance revenue potential has boosted the market expansion. Additionally, the rising interest of consumers to purchase spare parts from OEMs due to trust and authenticity provided by them is contributing to the industry in a positive manner. Moreover, partnerships among automotive OEMs and software developers to deploy advanced PLM software in automotive workshops is expected to proliferate the growth of the automotive product lifestyle management (PLM) market.

The tier 1&2 suppliers segment is expected to expand with the highest CAGR during the forecast period. The rising adoption of cloud-based product data management (PDM) solution by tier 1 and tier 2 suppliers by enhancing collaboration, streamlining processes, improving product quality and some others has boosted the market expansion. Additionally, the availability of affordable vehicle parts in tier 2 supplier platform is expected to boost the growth of the automotive product lifestyle management (PLM) market.

Geographical Insights

Why Europe dominated the Automotive Product Lifestyle Management (PLM) Market in 2025?

Europe led the automotive product lifestyle management (PLM) market with a share of 37%. The increasing demand for luxury cars in several countries such as Germany, Italy, France, UK and some others has boosted the market expansion. Additionally, rapid investment by automotive brands such as Ferrari, BMW, Volkswagen, Audi and some others for integrating advanced software to enhance the manufacturing capabilities is playing a vital role in shaping the industrial landscape. Moreover, the presence of numerous market players such as Siemens AG, Dassault Systems, SAP SE and some others is expected to drive the growth of the automotive product lifestyle management (PLM) market in this region.

  • In February 2025, Dassault Systèmes partnered with Volkswagen Group. This partnership is done for advancing Volkswagen Group’s digital infrastructure by implementing Dassault Systèmes’ 3DEXPERIENCE platform. (Source: Dassault Systems)

Germany is the major contributor in this region. The growing sales of commercial vehicles coupled with rapid investment by startups for developing advanced software for the automotive sector is playing a prominent role in shaping the industrial landscape. Moreover, the presence of several automotive brands along with integration of advanced technologies in the automotive industry has driven the market expansion.

Asia Pacific is expected to grow with the highest CAGR during the forecast period. The rising sales and production of passenger vehicles in various nations such as India, China, Japan, South Korea and some others has boosted the market expansion. Also, increasing emphasis of automotive brands for opening up new innovation centers to enhance the designing and manufacturing capabilities is contributing to the industry in a positive direction. Moreover, the presence of several market players such as Tata Consultancy Services, JWI, Zuken, Inc, SteepGraph and some others is expected to propel the growth of the automotive product lifestyle management (PLM) market in this region.

  • In April 2025, SteepGraph launched Scale B PLM solutions in Asia. These solutions are designed for enhancing the capabilities of automotive companies across this region. (Source: Cimdata)

China led the market in this region. The increasing use of advanced software in the automotive sector coupled with rapid investment by automotive brands for enhancing research and development of automotive components is playing a vital role in shaping the industrial landscape. Moreover, the presence of several automotive companies such as BYD, XPENG, Dongfeng Motor and some others has driven the market expansion.

Industry Leader Announcement

  • In January 2024, Kinh Nguyen, the CEO of FPT Automotive made an announcement stating that, “With our highly competent team and over 10 years of experience as a business unit within FPT, FPT Automotive will deliver pioneering solutions for the highest standards of safety and superior experiences to customers. Our values are built upon the development of smart mobility society, and we aspire to become a global leading services and products provider for software-defined vehicles."

Competitive Landscape

The automotive product lifestyle management (PLM) market is a rapidly developing industry with the presence of several dominating players. Some of the prominent companies in this industry consists of Autodesk Inc., SAP SE, Siemens AG, Dassault Systems, PTC Inc., Oracle Corporation, ANSYS Inc., IBM Corporation, Altair Engineering Inc., Aras Corporation, Synopsys, Inc., Bentley Systems Inc and some others. These companies are constantly engaged in developing PLM solutions for the automotive sector and adopting numerous strategies such as business expansions, joint ventures, acquisitions, collaborations, launches, partnerships, and some others to maintain their dominance in this industry.

Oracle Corporation Geographic Revenue % (2024)

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  • According to the annual report of Oracle Corporation, around 62% of the company’s revenue was generated from the Americas region followed by others in 2024.

Recent Developments

  • In July 2025, Bentley Systems launched an open API framework for Blyncsy roadway intelligence solution. This framework helps in accelerating innovation and extending the value of Bentley’s Blyncsy analytics solution. (Source: CIMdata)
  • In January 2025, Tata Elxsi partnered with Minespider. This partnership aims at launching an advanced battery lifecycle management platform named ‘MOBIUS+’. (Source: Upstox)
  • In January 2024, Altair announced to inaugurate a new automotive innovation center in Pune, India. This new center is opened for designing automotive frameworks by using computational science and artificial intelligence. (Source: Manufacturing Today)

Top Automotive Product Lifecycle Management (PLM) Market Players

Automotive Product Lifecycle Management Growth and Trends 2025

Automotive Product Lifecycle Management (PLM) Market Segments

By Component

  • Software
  • Product Data Management (PDM)
  • Computer-Aided Design (CAD)
  • Computer-Aided Engineering (CAE)
  • Computer-Aided Manufacturing (CAM)
  • Others
  • Services
  • Consulting & Strategy
  • System Integration & Implementation
  • Maintenance & Support
  • Training & Education
  • Managed Cloud Services

By Deployment Mode

  • On-Premises
  • Cloud-Based
  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

By Application

  • Product Data Management (PDM)
  • Collaborative Product Definition Management (cPDM)
  • Simulation & Analysis (Crash, NVH, Thermal, Structural)
  • Manufacturing Process Management (MPM)
  • Portfolio & Program Management
  • Regulatory Compliance Management
  • Others

By Vehicle Type

  • Passenger Cars
  • Commercial Vehicles
  • Two-Wheelers

By End-User

  • OEMs (Original Equipment Manufacturers)
  • Tier 1 & Tier 2 Suppliers
  • Automotive Design & Engineering Service Providers

By Region

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific
  • The Middle East and Africa
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  • Insight Code: 1779
  • No. of Pages: 150
  • Format: PDF/PPT/Excel
  • Last Updated: 29 July 2025
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Ajit Bansod is a skilled and research-driven analyst at Towards Automotive, with over 3 years of experience specializing in the intersection of automotive innovation and intelligent communication technologies.

Learn more about Ajit Bansod

Aditi Shivarkar, with 14+ years of experience in automotive market research, specializes in tracking trends across vehicle technologies, mobility solutions, and materials innovation. She delivers accurate, actionable insights that drive excellence in the automotive sector—fueling strategies around electrification, sustainability, and advanced manufacturing.

Learn more about Aditi Shivarkar
FAQ's

The market is driven by rising demand for smart manufacturing solutions, increasing EV production, and the growing number of software startups in APAC. Investment in digital design tools, AI, and IoT integration in vehicle development also contributes significantly. Additionally, the surge in passenger vehicle production globally boosts PLM adoption in automotive operations.

The integration of AI, IoT, and cloud-based computing is disrupting traditional PLM models. Technologies like computer-aided design (CAD), engineering (CAE), and manufacturing (CAM) are being fused into centralized PLM platforms, enabling real-time simulation, predictive analytics, and digital twin modeling for faster, safer, and cost-effective automotive development.

Europe leads in market share (37%) due to strong luxury car demand and advanced R&D ecosystems. However, Asia Pacific is projected to grow at the fastest CAGR due to surging vehicle production in China and India, increasing government support for local innovation, and growing cloud PLM deployments.

The software segment holds the largest share (63%) due to high demand for PDM, CAD, and CAE solutions. Services, particularly consulting and cloud implementation, are expected to grow the fastest. Cloud-based deployments, especially in public cloud environments, offer scalability and cost efficiency, fueling rapid expansion.

Strategic collaborations (e.g., Siemens with Accenture, Dassault with Volkswagen) and funding rounds (e.g., Aletiq raising $6.5M) are essential for innovation. These partnerships enable the co-development of advanced solutions, speed up market entry, and support digital transformation initiatives across OEMs and Tier 1/2 suppliers.

OEMs dominate with a 61% market share due to their large-scale, in-house production and design requirements. However, Tier 1 & 2 suppliers are expected to grow fastest, driven by increased reliance on cloud-based PDM solutions for enhanced collaboration and efficient supply chain integration.

The market is competitive with players like Siemens, Dassault Systèmes, SAP, Oracle, and Autodesk leading innovation. Competitive strategies include joint ventures, cloud-based product launches, and the integration of AI for simulation and predictive analysis. Market leaders are focused on building unified platforms to offer end-to-end lifecycle management.

Key trends include the rise of software-defined vehicles (SDVs), digital twin technology, lifecycle battery management (especially in EVs), and greater regulatory compliance automation. As vehicles become more connected and autonomous, PLM platforms will evolve to manage software updates, in-vehicle diagnostics, and cybersecurity within the product lifecycle.

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