Autonomous Mobility-As-A-Service (MaaS) Market Insights in 2025

Autonomous Mobility-As-A-Service (MaaS) Market 2025: Dominated by Robotaxis, Subscription Models, and Electric Propulsion Trends

From 2025 to 2034, the global autonomous mobility-as-a-service (MaaS) market is set for a massive revenue upswing, with projections of growth reaching hundreds of millions of dollars. North America led the autonomous MaaS market, while Asia Pacific is set to grow fastest. Robotaxis dominated by type and service, with air taxis and last-mile delivery growing rapidly. Electric, Level 4, pay-per-ride, and OEM platforms led, while others rise fast.

The autonomous mobility-as-a-service (MaaS) market is booming, poised for a revenue surge into the hundreds of millions from 2025 to 2034, driving a revolution in sustainable transportation. The rising deployment of autonomous vehicles by fleet operators to reduce dependency on manual drivers coupled with rapid adoption of subscription-based models for daily commutes has played a vital role in shaping the industrial landscape.

Additionally, the growing investment by drone manufacturing companies to develop long-range UAVs along with increasing popularity of ride-sharing platforms in developing nations is contributing to the market in a positive direction. The integration of AI in MaaS platforms is expected to create ample growth opportunities for the market players in the upcoming years.

Introduction

The autonomous mobility-as-a-service (MaaS) market is a prominent segment of the automotive industry. This industry deals in providing mobility services operated using autonomous vehicles in different parts of the world. There are several types of services provided by this sector consisting of ride-hailing services, car/bike sharing, autonomous public transit services, last-mile delivery services, air mobility & drone-based passenger services, autonomous freight-as-a-service (FaaS) and some others. These services are operated using various types of vehicles comprising of autonomous cars, autonomous shuttles & buses, autonomous delivery vehicles, autonomous two-wheelers/scooters, autonomous aerial vehicles and some others. The end-users of this sector include individual commuters, elderly & mobility-impaired users, corporate & business travelers, tourism & leisure, logistics & e-commerce companies, public sector/ municipal transport and some others. This market is expected to rise significantly with the growth of the electric vehicles industry around the globe.

Highlights of the Autonomous Mobility-as-a-service (MaaS) Market

  • North America generated highest revenue of the autonomous mobility-as-a-service (MaaS) market.
  • Asia Pacific is expected to rise with the highest CAGR during the forecast period.
  • By vehicle type, the autonomous cars (robotaxis) segment held the largest share of the market.
  • By vehicle type, the autonomous aerial vehicles (air taxis) segment is expected to rise with the highest CAGR during the forecast period.
  • By service type, the ride-hailing (robotaxis) segment led the market.
  • By service type, the last-mile delivery services segment is expected to grow with the fastest CAGR during the forecast period.
  • By autonomy level, the level 4 segment held the largest share of the market.
  • By autonomy level, the level 5 segment is expected to rise with the fastest CAGR during the forecast period.
  • By propulsion type, the electric segment held the dominant share of the industry.
  • By propulsion type, the hydrogen fuel cell segment is expected to rise with a significant CAGR during the forecast period.
  • By payment model, the pay-per-ride segment led the industry.
  • By payment model, the subscription-based access segment is expected to grow with the highest CAGR during the forecast period.
  • By platform type, the OEM-owned MaaS platforms segment led the industry.
  • By platform type, the third-party aggregator platforms segment is expected to rise with the highest CAGR during the forecast period.
  • By end user, the individual commuters segment dominated the market.
  • By end user, the logistics & e-commerce companies segment is expected to grow with the fastest CAGR during the forecast period.

The major trends in this market consists of partnerships, ridesharing platforms and government initiatives for developing the tourism sector.

Partnerships

  • Numerous MaaS providers are partnering with each other to deploy autonomous vehicles in their fleet operations for gaining maximum profits. For instance, in July 2025, Baidu, Inc. partnered with Uber. This partnership is done for accelerating the deployment of autonomous vehicles to operate fleet operations across Middle East and Asia.
    (Source: Investor)

Ridesharing Platforms

  • Several startup companies are constantly engaged in developing user-friendly ridesharing platforms to deliver superior mobility solutions across the world. For instance, in June 2025, Bolt launched a new ridesharing platform in New Zealand. This platform consist of numerous safety features such as real-time ride tracking, trusted contact notifications, emergency assistance and a pick-up verification code to enhance security for drivers and passengers.(Source: Techinasia)

Government Initiatives for Developing the Tourism Sector

  • Government of numerous countries are launching different initiatives to develop the tourism sector. For instance, in March 2025, the government of Canada announced to invest around US$ 2.9 million. This investment is done for strengthening the tourism sector in Canada.(Source: Government of Canada)

Vehicle Type Insights

How did the Autonomous Cars (Robotaxis) Segment Led the Autonomous Mobility-as-a-service (MaaS) Market in 2025?

The autonomous cars (robotaxis) segment held the highest share of the market. The growing adoption of autonomous cars by fleet operators with an aim at reducing the dependency on manual drivers and earn maximum profits has boosted the market expansion. Additionally, partnerships among automotive brands and MaaS platforms to deploy autonomous cars to enhance passenger transportation is expected to propel the growth of the autonomous mobility-as-a-service (MaaS) market.

The autonomous aerial vehicles (air taxis) segment is expected to expand with the highest CAGR during the forecast period. The rising deployment of drones by e-commerce industry to facilitate last-mile delivery services has boosted the market expansion. Also, the growing popularity of air taxi services in the Middle East and UK is expected to boost the growth of the autonomous mobility-as-a-service (MaaS) market.

Service Type Insights

What Made the Ride-hailing (Robotaxis) to be the Most dominant Segment of the Autonomous Mobility-as-a-service (MaaS) Market in 2025?

The ride-hailing (robotaxis) segment dominated the market. The growing popularity of on-demand transportation services for connecting passengers and drivers through mobile applications has boosted the market growth. Additionally, the availability of ride-hailing apps in Google Play Store and Apps Store is expected to propel the growth of the autonomous mobility-as-a-service (MaaS) market.

The last-mile delivery services segment is expected to rise with the fastest CAGR during the forecast period. The growing adoption of UAVs to facilitate last-mile delivery services in different parts of the world has boosted the market growth. Also, partnerships among MaaS providers and e-commerce companies to deploy autonomous vehicles for enhancing last-mile delivery operations is expected to drive the growth of the autonomous mobility-as-a-service (MaaS) market.

Autonomy Level Insights

Why did the Level 4 Segment Held the Largest Share of the Autonomous Mobility-as-a-service (MaaS) Market in 2025?

The level 4 segment led the market. The rising adoption of self-driving vehicles by ride-sharing platforms to enhance travelling experience of passengers has boosted the market expansion. Additionally, growing investment by automotive companies for developing level 4 autonomous vehicles to omit the requirement of manual drivers is expected to foster the growth of the autonomous mobility-as-a-service (MaaS) market.

The level 5 segment is expected to expand with the highest CAGR during the forecast period. The ongoing research and development associated with level 5 autonomous driving has boosted the industrial growth. Additionally, the increasing emphasis on deploying driverless cars in fleet operations to enhance passenger transportation is expected to boost the growth of the autonomous mobility-as-a-service (MaaS) market.

Propulsion Type Insights

What Made the Electric Segment to Lead the Autonomous Mobility-as-a-service (MaaS) Market in 2025?

The electric segment led the industry. The growing adoption of electric vehicles in several countries such as the U.S., China, Germany and some others for reducing vehicular emission has boosted the market expansion. Additionally, numerous government initiatives aimed at rising awareness about EVs coupled with technological advancements in the automotive sector is playing a vital role in shaping the industrial landscape. Moreover, partnerships among EV companies and MaaS providers to deploy EVs to enhance fleet operations is expected to propel the growth of the autonomous mobility-as-a-service (MaaS) market.

The hydrogen fuel cell segment is expected to grow with a significant CAGR during the forecast period. The growing investment by government of several countries for strengthening the hydrogen refueling infrastructure has boosted the market expansion. Moreover, the deployment of FCEVs by ride-sharing companies to reduce emission and earn maximum profits is expected to drive the growth of the autonomous mobility-as-a-service (MaaS) market.

Payment Model Insights

What Made ICE Vehicles to be the Most Dominant Segment of the Autonomous Mobility-as-a-service (MaaS) Market in 2025?

The pay-per-ride segment dominated the industry. The rising interest of international travelers to adopt pay-per-ride models for renting autonomous cars and air taxis has boosted the market growth. Also, numerous benefits and offers provided by ride-sharing companies to opt for this payment model is expected to boost the growth of the autonomous mobility-as-a-service (MaaS) market.

The subscription-based access segment is expected to rise with the highest CAGR during the forecast period. The growing interest of daily commuters to adopt subscription-based mobility services has boosted the market expansion. Additionally, numerous advantages of subscription-based models including predictable revenue, customer loyalty, better forecasting, convenience and some others is expected to propel the growth of the autonomous mobility-as-a-service (MaaS) market.

Platform Type Insights

Why did the OEM-owned Platforms Segment Held the Highest Share of the Autonomous Mobility-as-a-service (MaaS) Market in 2025?

The OEM-owned MaaS platforms segment held the largest share of the industry. The growing consumer interest to rent vehicles from authenticated platforms has boosted the market expansion. Additionally, the superior services and enhanced security provided by OEMs owned platforms is expected to drive the growth of the autonomous mobility-as-a-service (MaaS) market.
The third-party aggregator platforms segment is expected to grow with the highest CAGR during the forecast period. The rise in number of MaaS startups in developing nations such as India, Thailand, Vietnam and some others has boosted the market expansion. Additionally, the deployment of autonomous taxis by third-party aggregators to earn maximum profits is expected to propel the growth of the autonomous mobility-as-a-service (MaaS) market.

End User Insights

How did the Individual Commuters Segment Led the Autonomous Mobility-as-a-service (MaaS) Market in 2025?

The individual commuters segment led the market. The rising consumer preference to book autonomous cars for travelling from one place to another due to enhanced experience and high security has boosted the market growth. Additionally, numerous benefits and offers provided by ride-sharing companies to use air taxis for short-distance commutes is expected to proliferate the growth of the autonomous mobility-as-a-service (MaaS) market.

The logistics & e-commerce companies segment is expected to rise with the fastest CAGR during the forecast period. The increasing adoption of UAVs for transporting goods in urban areas has boosted the market expansion. Additionally, rapid investment by logistics providers to deploy autonomous vehicles to enhance delivery operations is expected to drive the growth of the autonomous mobility-as-a-service (MaaS) market.

Geographical Insights

Why North America dominated the Autonomous Mobility-as-a-service (MaaS) Market in 2025?

North America dominated the autonomous mobility-as-a-service (MaaS) market. The growing adoption of electric autonomous vehicles in the U.S. and Canada has boosted the market growth. Additionally, the increasing interest of consumers to adopt autonomous cars and air taxis for travelling short distances coupled with rapid investment by government for strengthening the road infrastructure is playing a vital role in shaping the industrial landscape. Moreover, the presence of several market players such as Waymo (Alphabet Inc.), Cruise (General Motors), Tesla and some others is expected to propel the growth of the autonomous mobility-as-a-service (MaaS) market in this region.

  • In June 2025, Tesla launched a new robotaxi service in Texas, U.S. This robotaxi service is designed for the consumers of the North American region.(Source: BBC)

U.S. is the major contributor in this region. In the U.S., the market is generally driven by the rising sales of autonomous vehicles coupled with numerous government initiatives aimed at mandating ADAS in vehicles. Additionally, the rapid adoption of air taxis by e-commerce brands such as Amazon, Walmart, Ebay and some others for transporting goods is playing a vital role in shaping the industrial landscape.

Asia Pacific is expected to expand with the highest CAGR during the forecast period. The rise in number of ride-sharing companies in prominent countries such as India, China, Japan, South Korea and some others has boosted the market growth. Also, the rising consumer awareness about the benefits of autonomous vehicles coupled with rapid deployment of UAVs by e-commerce brands for delivering goods is crucial for the industrial expansion. Moreover, the presence of numerous MaaS providers such as Baidu Apollo Go, Pony AI Inc., SkyDrive and some others is expected to foster the growth of the autonomous mobility-as-a-service (MaaS) market in this region.

  • In July 2025, Pony.ai launched ARCFOX Alpha T5 Robotaxi service in China. This new service is launched for deploying autonomous cars to enhance passenger transportation in this country.’
    (Source: Gasgoo)

China and Japan are the prominent contributors in this region. In China, the market is generally driven the growing developments in the drone manufacturing sector coupled with presence of numerous automotive companies. In Japan, technological advancements in the automotive sector along with rise in number of ride-hailing companies is playing a crucial role in shaping the industry in a positive direction.

Industry Leader Announcement

  • In May 2025, Dara Khosrowshahi, the CEO at Uber made an announcement stating that, " We are thrilled to be partnering with May Mobility to continue to scale the availability of autonomous vehicles across the United States, at Uber, we’re building the future of transportation, working with the world’s leading autonomous vehicle developers like May Mobility to help commercialize and deploy this technology quickly at scale around the world."

Competitive Landscape

The autonomous mobility-as-a-service (MaaS) market is a rapidly developing industry with the presence of several dominating players. Some of the prominent companies in this industry consists of Mobileye (Intel), Pony.ai, Aurora Innovation, Waymo (Alphabet Inc.), Cruise (General Motors), Baidu Apollo Go, Tesla, Inc., Uber Technologies Inc., Motional (Hyundai + Aptiv), AutoX, Zoox (Amazon), May Mobility, EasyMile, Navya, Nuro, Beep, Inc., Einride (Autonomous freight), TuSimple, SkyDrive (Air Mobility), Volocopter GmbH and some others. These companies are constantly engaged in providing mobility services based on autonomous vehicles and adopting numerous strategies such as acquisitions, joint ventures, collaborations, business expansions, launches, partnerships, and some others to maintain their dominance in this industry.

  • In November 2024, Mobileye collaborated with Lyft. This collaboration is aimed at providing autonomous mobility services in the U.S.(Source: Mobileye)
  • In October 2024, Waymo partnered with Hyundai. This partnership is done for launching an autonomous mobility service in North America.(Source: Hyundai)

Uber Technologies Revenue in USD Million (2023-24)

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  • According to the annual report of Uber Technologies, the revenue of the company in 2023 was around US$ 37281 million that increased to US$ 43978 million in 2024.(Source: Cloudfront)

Recent Developments

  • In July 2025, CAR Inc launched an autonomous car rental service in China. This new rental service is designed for providing driverless mobility solutions to the people of this nation.(Source: Chinadaily)
  • In March 2025, Renault Group collaborated with WeRide. This collaboration is done for launching an autonomous mobility service in the European region.(Source: Futuretransport)
  • In February 2025, May Mobility launched a new MaaS in the U.S. This new service is designed for the consumers of Georgia, U.S.(Source: IOT world today)

Top Autonomous Mobility-As-A-Service (MaaS) Market Players

Autonomous Mobility-as-a-Service (MaaS) Market To Key Players

  • Waymo (Alphabet Inc.)
  • Cruise (General Motors)
  • Baidu Apollo Go
  • Tesla, Inc.
  • Uber Technologies Inc.
  • Motional (Hyundai + Aptiv)
  • AutoX
  • Zoox (Amazon)
  • Mobileye (Intel)
  • Pony.ai
  • Aurora Innovation
  • May Mobility
  • EasyMile
  • Navya
  • Nuro
  • Beep, Inc.
  • Einride (Autonomous freight)
  • TuSimple
  • SkyDrive (Air Mobility)
  • Volocopter GmbH

Autonomous Mobility-As-A-Service (MaaS) Market Segments

By Vehicle Type

  • Autonomous Cars (Robotaxis)
  • Autonomous Shuttles & Buses
  • Autonomous Delivery Vehicles
  • Autonomous Two-Wheelers/Scooters
  • Autonomous Aerial Vehicles (Air Taxis / Drones)

By Service Type

  • Car/Bike Sharing (Autonomous Fleet Rentals)
  • Autonomous Public Transit Services (Shuttles/Buses)
  • Last-mile Delivery Services
  • Air Mobility & Drone-based Passenger Services
  • Autonomous Freight-as-a-Service (FaaS)
  • Ride-hailing Services (Robotaxis)

By Autonomy Level (SAE Classification)

  • Level 3 (Conditional Automation)
  • Level 4 (High Automation – Geo-fenced, no human needed)
  • Level 5 (Full Automation – All conditions)

By Propulsion Type

  • Electric
  • Hybrid
  • Hydrogen Fuel Cell
  • Internal Combustion Engine (ICE)

By Payment & Access Model

  • Subscription-based Access
  • Pay-per-ride Model
  • Corporate & Institutional MaaS Programs
  • Integrated Multimodal MaaS Bundles (Transit + AV)

By Platform Type

  • OEM-owned MaaS Platforms (e.g., Cruise, Waymo)
  • Technology Company-led Platforms (e.g., Baidu Apollo)
  • Transit Authority/City-led MaaS
  • Third-party Aggregator Platforms

By End User

  • Individual Commuters
  • Elderly & Mobility-impaired Users
  • Corporate & Business Travelers
  • Tourism & Leisure
  • Logistics & E-commerce Companies
  • Public Sector / Municipal Transport

By Region

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific
  • The Middle East and Africa                                    
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  • Insight Code: 1772
  • No. of Pages: 150
  • Format: PDF/PPT/Excel
  • Last Updated: 18 July 2025
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Laxmi Narayan is a seasoned Research Analyst at Towards Automotive, with 5 years of specialized experience in market research, analysis, and consulting within the automotive technology domain.

Learn more about Laxmi Narayan

Aditi Shivarkar, with 14+ years of experience in automotive market research, specializes in tracking trends across vehicle technologies, mobility solutions, and materials innovation. She delivers accurate, actionable insights that drive excellence in the automotive sector—fueling strategies around electrification, sustainability, and advanced manufacturing.

Learn more about Aditi Shivarkar
FAQ's

The market is being driven by the increasing deployment of autonomous vehicles by fleet operators to cut labor costs, rising investments in electric and hydrogen-powered vehicles, growing adoption of ride-hailing and last-mile delivery services, and government-backed infrastructure upgrades. Integration of AI and rapid growth of drone-based delivery systems also fuel expansion.

Asia Pacific is projected to grow at the highest CAGR due to surging demand for ride-sharing services, increased investment in smart mobility, and the presence of leading players like Baidu and Pony.ai. North America leads in revenue due to early adoption, infrastructure readiness, and strong OEM presence.

AI-powered navigation, Level 4 and Level 5 autonomy, EV and hydrogen propulsion systems, and integrated multimodal MaaS platforms are disrupting the market. Drone-based passenger and delivery services and advanced telematics are also revolutionizing how mobility is managed and consumed.

Air taxis are emerging as a high-CAGR segment driven by demand for faster urban mobility and logistics. With increasing commercial deployment in cities like Dubai and testing in China and the U.S., aerial MaaS is attracting both public and private investment.

Ride-hailing (robotaxis) and last-mile delivery services hold the highest potential. Ride-hailing dominates due to strong urban demand, while last-mile delivery is rapidly scaling with UAV integration in logistics. Subscription-based services also promise recurring revenue streams.

AI enables real-time route optimization, demand forecasting, fleet management, and predictive maintenance. It improves customer experience, enhances safety, and significantly reduces operational costs, making MaaS platforms more scalable and efficient.

Strategic alliances, like those between Uber & May Mobility or Mobileye & Lyft, are accelerating technology deployment, sharing R&D costs, and expanding market access. These partnerships are critical for scaling and achieving regulatory approval.

Governments are investing in smart infrastructure, offering subsidies for EVs, and setting ADAS mandates. They are also launching tourism and urban mobility initiatives, which directly support autonomous MaaS rollout. Regulatory clarity on liability and insurance remains a challenge but is improving.

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