Premium Motorcycle Helmet Market Challenges & Strategic Recommendations

Premium Motorcycle Helmet Market Trends, Disruptors & Competitive Strategy

The premium motorcycle helmet market is forecast to grow from USD 1.02 billion in 2025 to USD 1.93 billion by 2034, driven by a CAGR of 7.24% from 2025 to 2034.

Introduction

The premium motorcycle helmet market is a prominent segment of the two-wheeler industry. This industry deals in manufacturing and distribution of superior-grade motorcycle helmets around the world. These helmets are manufactured using different materials such as fiber glass, carbon fiber, plastics and some others. It is available in a distribution channel consisting of offline and online platforms. The end-users of these helmets consist of commuters and racers. The growing sales of premium bikes around the world has increased the demand for good-quality helmets, thereby boosting the industrial expansion. This market is projected to rise significantly with the growth of the riding gear industry across the globe.

• According to the annual report of Harley Davidson, 92683 units of grand American touring bikes were sold in 2023 followed by cruiser and others.

Highlights of the Premium Motorcycle Helmet Market

• Europe held the dominant share of the premium motorcycle helmet market due to the rising demand for superbikes in this region.
• Asia Pacific is expected to grow with a significant CAGR due to the presence of several helmet manufacturers in this region.
• The fiber glass segment dominated the market due to its numerous benefits such as strength, durability and electrical insulation.
• The commuters segment led the market due to the rising adoption of premium helmets by superbike owners.

Premium Motorcycle Helmet: Stats and Figures

• According to a report of National Highway Traffic Safety Administration, around 152000 units of helmets are sold every year in U.S.
• According to a survey of CAG, half-face helmets were the highest-selling segment accounting for 78% of sales of the overall retail helmet sales in India.
• According to the Insurance Information Institute, around 74% people of the motorcyclist in U.S. have adopted helmet for enhancing safety.
• According to the New Zealand Transport Department, there were around 516 serious injury crashes where bikers were involved during 2023.

Industry Leader Announcement

In February 2025, Yogesh Mahansaria, Founder & Managing Director of Reise Moto announced that, “We are very passionate about riding and our whole goal as a company is to bring the latest global trends and technologies to the Indian riders, especially as the market in India is evolving from a pure commuting market to more and more adventure driven activities. We understand the unique needs of offroad enthusiasts and are committed to offering products, like the Acerbis Prole 4 Helmet, the lightest in this segment, to help enhance the overall riding experience. With this introduction, riders in India can now access a premium European brand that blends cutting-edge technology with uncompromising safety and comfort.”

Competitive Landscape

The premium motorcycle helmet market is a developed industry with the presence of a few dominating players. Some of the prominent market players in this industry consists of consists of AGV (Subsidiary of Dainese), SHOEI Co. Ltd, Schuberth GmbH, Arai Helmet Ltd, HJC Helmets, Shark Helmets, Bell Helmets, Nolan Helmets, Studds, Locatelli SpA and some others. These market players are constantly engaged in developing high-grade helmets and adopting several strategies for maintaining their dominant position in this industry.

• According to the annual report of Studds, the revenue of the company in 2022 was Rs 4625.07 million in 2022 that increased to Rs 4991.69 million in 2023.

Market Segmentations

By Material Type

• Fiber Glass
• Carbon Fiber
• Plastics

By End-User

• Commuters
• Racers

By Distribution Channel

• Offline
• Online

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa