Motorhome Market Size to Soar $27.77 Bn by 2034

Motorhome Market Size and Growth Rate Forecast 2034

The global motorhome market, valued at USD 13.55 billion in 2024, is anticipated to reach USD 27.77 billion by 2034, growing at a CAGR of 7.44% over the next decade. The growing demand for comfortable group travel is driving motorhome adoption, with more consumers choosing road trips over traditional vacations. Stricter emissions rules are boosting interest in electric models. While cost savings attract buyers, high rentals may limit growth. North America leads, fueled by rising millennial ownership and rental demand.

Last Updated: 17 February 2025 Category: Aftermarket Insight Code: 1108 Format: PDF / PPT / Excel

Senior Research Analyst

Dr. Arjun Patel

Reviewed By

Aditi Shivarkar

The motorhome market is projected to reach USD 27.77 billion by 2034, growing from USD 14.56 billion in 2025, at a CAGR of 7.44% during the forecast period from 2025 to 2034.

Motorhome Market Size 2023 to 2034

The COVID-19 pandemic had a mixed impact on the motorhome industry. Motorhome vacations gained popularity as a safer alternative during and post-pandemic periods due to their self-contained nature, offering living, sleeping, cooking, and sanitation facilities similar to home. Manufacturers have responded by enhancing comfort, luxury, and energy efficiency in motorhomes, further driving market traction as consumers prioritize safer travel options.

Over the long term, the rising demand for comfortable travel and accommodation for large groups will drive global adoption of motorhomes. Consumer preferences shifting towards road trips over conventional holiday packages fuels demand for both towable and motorized recreational vehicles. Additionally, stringent vehicle emission regulations are prompting consumers to consider electric and hybrid recreational vehicles, further boosting market growth.

Motorhomes also offer cost savings compared to other vacation activities, contributing to market interest. However, high rental costs may act as a limiting factor for market expansion.

North America is expected to maintain a significant share of the global motorhome market, driven by increasing motorhome ownership among households, particularly millennials, and growing demand for motorhome rentals in the region.

For example,

  • In June 2022, Winnebago Industries unveiled its latest line of motorhomes featuring advanced technology and luxury amenities, targeting affluent travelers seeking premium travel experiences.
  • In September 2022, Thor Industries announced the launch of its new line of hybrid motorhomes, combining the convenience of traditional motorhomes with eco-friendly features such as solar panels and energy-efficient appliances, catering to environmentally conscious consumers.
  • In November 2022, Airstream introduced its innovative "SmartRV" concept, integrating smart home technology into its motorhomes for seamless connectivity and enhanced comfort on the road, appealing to tech-savvy travelers looking for modern conveniences during their travels.

Increasing Nmber of HNWI and Millennials

The growth of the workforce significantly contributes to the rise in per capita income, prompting affluent individuals worldwide to allocate more resources towards leisure pursuits like travel and camping. In the United States, boasting the world's largest economy, a substantial cohort of high-net-worth individuals fuels demand for recreational activities. Similarly, China's burgeoning economy attracts attention from wealthy residents, as evidenced by collaborations between companies like Allison Transmission and Qingling Automobile Co., Ltd., leading to the popularity of Chinese RV brands utilizing advanced technologies.

Australia's robust mining sector, constituting 7% of the GDP, drives wealth creation, with a consequent 4% increase in millionaires as reported in the World Wealth Report of 2020. India, termed a "growth engine," presents significant opportunities for wealth accumulation and business expansion, despite a smaller millionaire base.

Rising per capita income and accumulated wealth worldwide correlate with heightened spending on recreational pursuits, particularly among millennials who increasingly favor camping and hiking activities. In Germany, a focus on comfort and functionality drives demand for caravans, with buyers valuing features like mobile applications for vehicle monitoring. The country's extensive network of camping areas further supports the growing popularity of caravanning, as evidenced by the substantial increase in new caravan registrations reported by the European Caravan Federation in 2021. These trends indicate promising growth prospects for the caravan industry in the foreseeable future.

North America Region Expected to Play Key role in the Market

North America dominates the forecast period, driven by a rising number of RV households, particularly among millennials, and an increased demand for RV rentals in the region. The United States stands as one of the world's largest centers for motorhome production, with RV ownership experiencing rapid growth, as indicated by research from the RV Industry Association.

Motorhome Market NA, EU, APAC, LA, MEA Share, 2024

According to the RV Industry Association's December 2021 survey, total shipments of RV products in 2021 reached a record 600,240 wholesale units, marking a 19% increase from the 504,599 units shipped in 2017. Caravan shipments in 2021 surged by 39.5% compared to 2020, with towable caravans leading the charge, delivering 544,028 units by the end of the year. Motorhome sales also saw a substantial increase of 37.8% compared to the previous year, with 56,212 units sold. Park Model RV shipments totaled 3,923 units for the year, representing a 5.7% increase from 2020.

RVs are popular in the United States for various purposes, including vacationing, tailgating, traveling with pets, and outdoor activities. The proliferation of campsites across the country reflects the growing preference for RV travel. Major players in the industry are responding to shifting consumer preferences by developing new products and focusing on electric RVs. For example, in January 2022, Thor launched an electric RV concept with a 300-mile range, anticipating potential growth driven by consumer preferences for electric vehicles.

Dealers are offering attractive deals and financing options not only on new RV models but also on used ones, attracting interest from wealthy individuals seeking to capitalize on the growing demand for RVs. Additionally, greater adoption of RVs by the younger generation, the introduction of high-tech RVs, and a robust market economy are expected to further drive business growth during the forecast period.

Motorhome Industry Overview

Other major players in the motorhome market, such as Thor Industries, Inc., Winnebago Industries, Inc., and Forest River, Inc., are also actively pursuing strategies to strengthen their market position and drive sales. These companies are focusing on cost-cutting measures to improve efficiency while simultaneously investing in new product launches and expansions. Market leaders are also eyeing opportunities for acquisition, aiming to consolidate their market share.

For example,

  • In March 2022, Thor Industries announced its acquisition of Tiffin Motorhomes, a leading manufacturer of luxury motorhomes. This strategic move is aimed at expanding Thor's product portfolio and enhancing its presence in the luxury RV segment.

Forest River, Inc. introduced its latest line of hybrid motorhomes in October 2021, catering to the growing demand for environmentally friendly and sustainable RV options. The company's commitment to innovation and eco-friendly designs aligns with consumer preferences for fuel-efficient vehicles.

Winnebago Industries, Inc. launched its all-electric Revel motorhome in April 2021, targeting environmentally conscious consumers seeking zero-emission travel options. The Revel's innovative design and sustainable features reflect Winnebago's commitment to addressing evolving consumer needs and market trends.

Motorhome Market Companies

Motorhome Market Key Players

  • Thor Industries, Inc.
  • Winnebago Industries, Inc.
  • Dethleffs GmbH & Co. KG
  • Hymer GmbH & Co. KG
  • Forest River Inc.
  • Rapido Motorhomes
  • The Swift Group
  • Tiffin Motorhomes Inc.
  • Triple E Recreational Vehicles
  • BURSTNER GMBH & CO. KG

Motorhome Market Recent Developments

  • October 2022: Winnebago Industries announced the launch of its new Solis Boldt, a compact camper van built on the Mercedes-Benz Sprinter chassis. The Solis Boldt features innovative design elements and advanced technology, catering to adventurous travelers seeking comfort and convenience on the road.
  • September 2022: Leisure Travel Vans unveiled its 2023 Wonder Front Lounge motorhome, featuring a spacious front lounge area with panoramic views and customizable seating options. The Wonder Front Lounge combines luxury and versatility, offering travelers a unique and immersive travel experience.
  • August 2022: Coachmen RV introduced its all-new Nova Class B motorhome series, featuring sleek exterior styling and modern interior design. The Nova series offers a range of floor plans and amenities to suit different travel preferences, providing customers with a personalized and comfortable travel experience.
  • June 2022: Pleasure-Way Industries launched its 2023 Plateau FL Class B motorhome, showcasing luxurious interiors and high-quality craftsmanship. The Plateau FL features a spacious floor plan with residential-style amenities, making it ideal for long-term travel and full-time living on the road.

Motorhome Industry Segmentation

By Type

  • Class A
  • Class B
  • Class C

By End-User

  • Fleet Owners
  • Direct Buyers

By Geography

  • North America
    • United States
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Rest of Europe
  • Asia-Pacific
    • India
    • China
    • Japan
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle-East and Africa
    • United Arab Emirates
    • South Africa
    • Rest of Middle-East and Africa
Share With : linkedin twitter facebook

About The Author

Dr. Arjun Patel is a distinguished expert in the automotive industry, holding advanced degrees in Automotive Engineering and Mechanical Engineering. His expertise spans automotive market dynamics, technological advancements, and sustainable practices. Dr. Patel excels in conducting in depth research and analysis on market trends, consumer preferences, and the economic implications within the automotive sector. He is renowned for his insightful publications on topics such as electric vehicles, autonomous driving technologies, and the evolution of sustainable transportation solutions. Dr. Patels research contributions have significantly advanced understanding in the field, earning him recognition as a leading authority in automotive research and analysis.

FAQ's

A motorhome, also known as a recreational vehicle (RV) or camper van, is a self-contained mobile living space designed for travel, recreation, and temporary accommodation. Modern motorhomes often feature amenities such as sleeping quarters, kitchen facilities, bathroom facilities, living areas, entertainment systems, and storage compartments. Some motorhomes may also include additional features such as slide-out sections, solar panels, awnings, and outdoor cooking areas.

The motorhome market offers various types of vehicles, including Class A motorhomes, which are typically the largest and most luxurious RVs with spacious interiors and amenities similar to a residential home; Class B motorhomes, also known as camper vans, which are smaller and more compact, offering basic amenities in a van-sized package; and Class C motorhomes, which are built on truck or van chassis with an overhanging sleeping area and additional living space.

When purchasing a motorhome, consumers should consider factors such as vehicle size to ensure compatibility with their driving abilities and preferences, floor plan layout to optimize living space and functionality, sleeping capacity to accommodate occupants comfortably, fuel efficiency to minimize operating costs during travel, maintenance costs to budget for ongoing upkeep and repairs, and intended usage to determine the level of amenities and features needed for their lifestyle and travel plans.

The motorhome market is experiencing several trends and innovations aimed at enhancing comfort, efficiency, and sustainability for RV enthusiasts. These include the use of lightweight construction materials such as fiberglass and aluminum to reduce vehicle weight and improve fuel efficiency, eco-friendly power systems such as solar panels and lithium-ion batteries to minimize reliance on fossil fuels and reduce carbon emissions, smart home technology integration for remote monitoring and control of RV systems, and modular interior designs that offer flexibility and customization options for occupants.

Owning and operating a motorhome comes with various considerations and challenges, including regular vehicle maintenance to ensure safety and reliability on the road, storage options for when the motorhome is not in use, campground accessibility to find suitable places to park and stay overnight, insurance coverage to protect against accidents, theft, and liability, and regulatory compliance with laws and regulations governing RV travel and camping. Owners can mitigate these challenges by investing in preventive maintenance, researching storage facilities and campground options, obtaining comprehensive insurance coverage, and staying informed about relevant laws and regulations in the areas they plan to visit.

Motorhome Buyers Ltd., Driving a motorhome, Argyll Bute Council, Cornwall Council.

Ready to talk to a Towards Automotive consultant?

We offer automotive expertise for market projections and customizable research, adaptable to diverse strategic approaches.

Contact Us