Off-Highway Vehicle (OHV) Telematics Market Boosts USD 821.56 Mn in 2025 at 14

Off-Highway Vehicle (OHV) Telematics Market 2025 Software and Platform Segment Leads with 49 Percent Share

According to forecasts, the global off-highway vehicle (OHV) telematics market will grow from USD 715.77 million in 2024 to USD 2840.77 million by 2034, with an expected CAGR of 14.78%. North America led the OHV telematics market with 34% share, while Asia Pacific is set to grow fastest. Construction equipment, software, fleet management, OEM-embedded telematics, and construction industry led, with agriculture showing highest future growth.

The off-highway vehicle (OHV) telematics market is projected to reach USD 2840.77 million by 2034, expanding from USD 821.56 million in 2025, at an annual growth rate of 14.78% during the forecast period from 2025 to 2034. The increasing demand for advanced equipment from the construction sector along with integration of advanced technologies in telematics solutions has boosted the market expansion.

Additionally, the growing use of haul trucks, drills, dozers and some others in the mining sector coupled with upsurge in demand for autonomous forklifts is playing a vital role in shaping the industrial landscape. The surging adoption of advanced GPS tracking sensors in off-highway vehicles is expected to create ample growth opportunities for the market players in the future.

Off-Highway Vehicle (OHV) Telematics Market Growth and Trends 2025

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Introduction

The off-highway vehicle (OHV) telematics market is a prominent sector of the automotive industry. This industry deals in developing telematics solutions for off-highway vehicles. There are various components developed of these solutions comprising of hardware, software, connectivity solutions and some others. These solutions are designed for numerous types of vehicles consisting of construction equipment, agricultural machinery, mining vehicles, forestry equipment, material handling equipment and some others. It finds application in different sectors including fleet management, asset tracking, remote diagnostics & prognostics, fuel monitoring & optimization, predictive & preventive maintenance, safety & compliance, operator monitoring & behavior analysis, geo-fencing & theft protection and some others. The end-users of these solutions comprise of several types of industries such as construction, agriculture, mining, forestry, logistics & material handling, oil & gas and some others. This market is expected to grow significantly with the rise of the software industry around the globe.

Highlights of the Off-highway Vehicle (OHV) Telematics Market

  • North America generated highest revenue of the off-highway vehicle (OHV) telematics market with a share of 34%.
  • Asia Pacific is expected to rise with the highest CAGR during the forecast period.
  • By vehicle type, the construction equipment segment led the market with a share of 42%.
  • By vehicle type, the agricultural and mining equipment segment is expected to rise with the highest CAGR during the forecast period.
  • By component, the software & platform segment led the market with a share of 49%.
  • By component, the connectivity segment is expected to grow with the fastest CAGR during the forecast period.
  • By application, the fleet management segment dominated the market with a share of 36%.
  • By application, the preventive & predictive maintenance segment is expected to rise with the fastest CAGR during the forecast period.
  • By deployment type, the OEM-embedded telematics segment led the industry with a share of 57%.
  • By deployment type, the aftermarket telematics segment is expected to grow with the highest CAGR during the forecast period.
  • By end-use industry, the construction segment led the industry with a share of 44%.
  • By end-use industry, the agriculture segment is expected to grow with the highest CAGR during the forecast period.

The major trends in this market consists of partnerships, rise in number of residential constructions and rapid investment in the agricultural sector.

Partnerships

  • Numerous technology providers are partnering with automotive brands to develop advanced telematics solutions. For instance, in May 2025, Ituran partnered with Stellantis. This partnership is done for launching an advanced vehicle telematics solution in South America.

Rise in Number of Residential Constructions

  • The number of residential constructions has increased significantly in developed nations due to rising disposable income and rapid urbanization. According to the U.S. Census Bureau, around 1,483,000 residential building permits were sanctioned by the government of U.S. in 2024.

Rapid Investment in the Agricultural Sector

  • Government of numerous countries such as the U.S., India, China, Brazil and some others are investing heavily for developing the agricultural sector. For instance, in March 2025, the government of India invested around Rs 2481 crores. This investment is done for developing the agricultural sector across this nation.

Vehicle Type Insights

How did the Construction Equipment Segment Led the Off-highway Vehicle (OHV) Telematics Market in 2025?

The construction equipment segment dominated the market with a share of 42%. The rising use of advanced telematics solutions in excavators has boosted the market expansion. Additionally, the growing investment by government for developing the road infrastructure coupled with technological advancements in the construction sector is playing a vital role in shaping the industry in a positive direction. Moreover, partnerships among technology providers and equipment manufacturers is expected to boost the growth of the off-highway vehicle (OHV) telematics market.

The agricultural machinery segment is expected to expand with the highest CAGR during the forecast period. The growing adoption of advanced machineries such as tractors in the agricultural sector has boosted the market expansion. Additionally, numerous government initiatives aimed at developing the agricultural sector coupled with deployment of advanced equipment in the farming industry is contributing to the industry in a positive manner. Moreover, collaborations equipment manufacturers and telematics providers is expected to propel the growth of the off-highway vehicle (OHV) telematics market.

Component Insights

What Made the Software & Platform to be the Most Dominant Segment of the Off-highway Vehicle (OHV) Telematics Market in 2025?

The software & platform segment led the market with a share of around 49%. The rising use of advanced software in construction equipment has boosted the market expansion. Additionally, the growing development in the software industry coupled with integration of AI in telematics solutions is playing a vital role in shaping the industrial landscape. Moreover, partnerships among technology providers and OHV companies is expected to drive the growth of the off-highway vehicle (OHV) telematics market.

The connectivity segment is expected to rise with the highest CAGR during the forecast period. The growing use of cloud-based telematics solutions in the OHVs has boosted the market expansion. Additionally, rapid investment by telecom companies for strengthening the 5G infrastructure coupled with integration of Bluetooth in telematics solutions is contributing to the industry in a positive manner. Moreover, the increasing emphasis of technology providers on developing satellite-based frameworks to enhance vehicle connectivity is expected to foster the growth of the off-highway vehicle (OHV) telematics market.

Deployment Type Insights

What Made the OEM-embedded Telematics Segment to Lead the Off-highway Vehicle (OHV) Telematics Market in 2025?

The OEM-embedded telematics segment dominated the industry with a share of 57%. The growing demand for high-quality telematics solutions from fleet operators to optimize OHV operations has boosted the market expansion. Also, the trust and assurance provided by OEMs coupled with numerous benefits of OEM-based telematics solution is expected to foster the growth of the off-highway vehicle (OHV) telematics market.

The aftermarket telematics segment is expected to expand with the highest CAGR during the forecast period. The availability of advanced telematics solution in several aftermarket platforms has boosted the market growth. Also, the increasing popularity of online shopping platforms such as Amazon, Walmart, Ebay and some others is expected to foster the growth of the off-highway vehicle (OHV) telematics market.

Application Insights

Why did the Fleet Management Segment Held the Largest Share of the Off-highway Vehicle (OHV) Telematics Market in 2025?

The fleet management segment led the market. The increasing demand for advanced software from fleet managers to enhance vehicular performance has boosted the market expansion. Additionally, the integration of AI and IoT in fleet management platforms is playing a vital role in shaping the industrial landscape. Moreover, partnerships among software developers and fleet operators is expected to foster the growth of the off-highway vehicle (OHV) telematics market.

The preventive & predictive maintenance segment is expected to grow with the highest CAGR during the forecast period. The growing use of telematics solutions in OHVs for predicting future outcomes has boosted the market expansion. Also, the rising popularity of preventive maintenance among fleet operators to maintain industrial equipment is expected to proliferate the growth of the off-highway vehicle (OHV) telematics market.

End-Use Industry Insights

What Made the Construction Segment to Lead the Off-highway Vehicle (OHV) Telematics Market in 2025?

The construction segment dominated the industry with a share of 44%. The growing use of advanced equipment in the construction sector to enhance the capabilities of workers has boosted the market expansion. Additionally, increase in number of residential constructions in developing nations coupled with rapid adoption of electric excavators in construction sites to lower vehicular emission is playing a vital role in shaping the industrial landscape. Moreover, the rising investment by government of several countries for constructing government offices is expected to boost the growth of the off-highway vehicle (OHV) telematics market.

The agriculture segment is expected to rise with the fastest CAGR during the forecast period. The rising demand for food crops such as rice, wheat, maize and some others from populated countries has boosted the market expansion. Additionally, rapid investment by government of several nations such as India, China, the U.S. and some others for deploying advanced technologies in the agricultural sector is contributing to the industry in a positive manner. Moreover, the increasing use of tractors, harvesters, sprayers and some others in the farming sector is expected to drive the growth of the off-highway vehicle (OHV) telematics market.

Geographical Insights

Off-Highway Vehicle (OHV) Telematics Market Share 2024 (%)

Why North America Dominated the Off-highway Vehicle (OHV) Telematics Market in 2025?

North America led the off-highway vehicle (OHV) telematics market with a share of 34%. The increasing sales of OHVs in the U.S. and Canada has boosted the market expansion. Additionally, the deployment of advanced equipment in the mining sector coupled with rise in number of fleet operators is playing a vital role in shaping the industrial landscape. Moreover, the presence of various market players such as Caterpillar, Deere & Company, Geotab Inc and some others is expected to boost the growth of the off-highway vehicle (OHV) telematics market in this region.

  • In April 2025, Geotab partnered with Macnica. This partnership is done for launching a telematics solution for the logistics sector of U.S.

The U.S. dominated the market in this region. The growing development in the logistics sector along with numerous government initiatives aimed at enhancing workers safety has driven the market growth. Moreover, the increasing use of advanced telematics solutions in the construction sector is playing a vital role in shaping the industrial landscape.

Asia Pacific is expected to rise with the highest CAGR during the forecast period. The growing sales of electric tractors in several countries such as India, China, Japan, South Korea and some others has driven the market growth. Also, numerous government initiatives aimed at developing the agricultural sector coupled with surge in demand for excavators and dozers from the construction sector is contributing to the industry in a positive manner. Moreover, the presence of several market players such as Hitachi Construction Machinery, Komatsu, Skyfy Technology and some others is expected to foster the growth of the off-highway vehicle (OHV) telematics market in this region.

  • In June 2025, Hitachi launched a new fleet management software in Japan. This new software is designed for enhancing the capabilities of fleet managers across Asia.

China and India are the major contributors in this region. In China, the market is generally driven by the rising development in the mining sector coupled with technological advancements in the automotive sector has boosted the market expansion. In India, the growing development in the agricultural sector along with rapid investment by government for developing smart cities is playing a crucial role in shaping the industrial landscape.

Industry Leader Announcement

  • In April 2025, David Sawford, the commercial director at System Edström made an announcement stating that, “FleetLane is a game-changer for fleet conversions. By integrating our services at the port of entry, we’re offering a smarter, faster, and more sustainable way to get fleets on the road with minimal disruption."

Competitive Landscape

The off-highway vehicle (OHV) telematics market is a rapidly industry with the presence of several dominating players. Some of the prominent companies in this industry consists of ORBCOMM Inc., Trackunit, MiX Telematics, Trimble Inc., Topcon Corporation, Teletrac Navman, ZF WABCO, Volvo CE (CareTrack), Caterpillar (VisionLink), John Deere (JDLink), Komatsu (Komtrax), CNH Industrial (AFS Connect, PLM Intelligence), Hitachi Construction Machinery (ConSite), JLG (ClearSky Smart Fleet), Doosan Infracore (DoosanCONNECT), Geotab, CalAmp Corp., Bosch Rexroth, Danfoss Power Solutions (PLUS+1 Connect) and some others. These companies are constantly engaged in developing telematics solutions for off-highway vehicles and adopting numerous strategies such as collaborations, launches, acquisitions, partnerships, business expansions, joint ventures and some others to maintain their dominance in this industry.

Caterpillar Geographic Revenue % (2024)

  • According to the annual report of Caterpillar, around 53% revenue of the company was generated from the North America region followed by others in 2024.

Recent Developments

  • In April 2025, Hitachi Construction Machinery launched LANDCROS Connect Insight solution. This solution is designed for enhancing the operational efficiency in the mining sector.
  • In April 2025, Emerson launched an asset management software. This software is designed for simplifying numerous operations in the oil and gas industry.
  • In January 2025, MAN Energy Solutions launched MAN Fluid Monitor (MFM). MAN Fluid Monitor (MFM) is an advanced tool designed for monitoring engine oil levels in OHVs.

Top Off-Highway Vehicle (OHV) Telematics Market Players

Off-Highway Vehicle (OHV) Telematics Market Top Key Players

  • Trimble Inc.
  • Topcon Corporation
  • Teletrac Navman
  • ZF WABCO
  • ORBCOMM Inc.
  • Trackunit
  • MiX Telematics
  • Volvo CE (CareTrack)
  • Geotab
  • CalAmp Corp.
  • Bosch Rexroth
  • Danfoss Power Solutions (PLUS+1 Connect)
  • Caterpillar (VisionLink)
  • John Deere (JDLink)
  • Komatsu (Komtrax)
  • CNH Industrial (AFS Connect, PLM Intelligence)
  • Hitachi Construction Machinery (ConSite)
  • JLG (ClearSky Smart Fleet)
  • Doosan Infracore (DoosanCONNECT)

Off-Highway Vehicle (OHV) Telematics Market Segments Covered in the Report

By Vehicle Type

  • Construction Equipment
    • Excavators
    • Loaders
    • Bulldozers
    • Cranes
  • Agricultural Machinery
    • Tractors
    • Harvesters
    • Sprayers
  • Mining Vehicles
    • Haul Trucks
    • Drills, Dozers
  • Forestry Equipment
    • Harvesters
    • Forwarders
  • Material Handling Equipment
    • Forklifts
    • Telehandlers

By Telematics Component

  • Hardware
    • Onboard Units (OBUs)
    • Sensors
    • Antennas
  • Software & Platforms
    • Fleet Management
    • Maintenance
    • Route Optimization
  • Connectivity
    • Cellular (3G/4G/5G)
    • Satellite
    • Wi-Fi/Bluetooth (local diagnostics)

By Application

  • Fleet Management
  • Asset Tracking
  • Remote Diagnostics & Prognostics
  • Fuel Monitoring & Optimization
  • Preventive & Predictive Maintenance
  • Safety & Compliance
  • Operator Monitoring & Behavior Analysis
  • Geo-fencing & Theft Protection

By End-Use Industry

  • Construction
  • Agriculture
  • Mining
  • Forestry
  • Logistics & Material Handling
  • Oil & Gas

By Deployment Type

  • OEM-Embedded Telematics
  • Aftermarket Telematics

By Region

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific
  • The Middle East and Africa
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  • Insight Code: 1786
  • No. of Pages: 150
  • Format: PDF/PPT/Excel
  • Last Updated: 06 August 2025
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Shubham Madhukar Desale is a passionate and insights-driven Research Analyst with over five years of experience in market research, including more than four years of specialized expertise in the global automotive industry.

Learn more about Shubham Desale

Aditi Shivarkar, with 14+ years of experience in automotive market research, specializes in tracking trends across vehicle technologies, mobility solutions, and materials innovation. She delivers accurate, actionable insights that drive excellence in the automotive sector—fueling strategies around electrification, sustainability, and advanced manufacturing.

Learn more about Aditi Shivarkar
FAQ's

The market is primarily driven by the rising demand for advanced fleet management and predictive maintenance in construction, agriculture, and mining sectors. Integration of AI, IoT, and GPS into OHVs is enhancing operational efficiency, while government investment in infrastructure and smart agriculture further boosts adoption.

The OHV telematics market is projected to grow from USD 821.56 million in 2025 to USD 2840.77 million by 2034, registering a CAGR of 14.78%. High growth potential exists due to increasing automation in heavy industries, rising equipment digitization, and demand for real-time tracking and remote diagnostics.

Key trends include strategic partnerships (e.g., Ituran-Stellantis), adoption of AI- and IoT-powered software, residential construction booms in developed nations, and government funding in agriculture. The shift to predictive maintenance and connected equipment is also reshaping fleet operations.

Technologies like AI, 5G, satellite connectivity, and cloud computing are revolutionizing telematics. These enable real-time monitoring, automated diagnostics, route optimization, and safety enhancements. OEMs are embedding advanced telematics directly into new vehicles, improving reliability and functionality.

Fleet management (36% share) and predictive maintenance are the most dominant applications. These solutions reduce operational costs, extend vehicle lifespans, and ensure regulatory compliance, making them highly valuable to industries with large vehicle fleets.

The market is competitive with key players including Trimble, ORBCOMM, Geotab, Caterpillar, John Deere, Komatsu, and Hitachi Construction Machinery. These companies continuously invest in R&D, partnerships, and product innovation to stay ahead, with several launching new software solutions in 2025.

Government initiatives such as smart agriculture funding, infrastructure development, and emission regulation enforcement significantly impact market demand. For example, India’s $300+ million agricultural investment in 2025 accelerates telematics adoption in rural and farming sectors.

Aftermarket telematics is a high-growth segment due to the expanding availability of plug-and-play devices and demand for retrofitting existing fleets. The rise of e-commerce and third-party providers offers scalable entry points for investors and solution providers.

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