Automotive Wrap Films Market Key Players and Investment Trends

Automotive Wrap Films Market Growth with Logistics & Distribution Solutions

The automotive wrap films market is forecast to grow from USD 2.88 billion in 2025 to USD 4.71 billion by 2034, driven by a CAGR of 5.93% from 2025 to 2034. The growing trend of vehicle modification among youths coupled with technological advancements related to vinyl wrapping has boosted the market expansion.

Additionally, the increasing use of camouflage wrapping in military vehicles along with numerous offers provided by detailing centers for facelift of old cars into new ones is likely to shape the industry in a positive direction. The research and development activities related to bio-degradable wraps is expected to create ample growth opportunities for the market players in the future.

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Introduction

The automotive wrap films market is a crucial segment of the advanced materials industry. This industry deals in manufacturing and distribution of wrap films for the automotive sector. There are several types of wraps developed in this sector consisting of cast films and calendered films. These wrap films are designed for numerous types of vehicles including passenger cars, LCV, HCV and some others. It is available in a distribution channel comprising of online platforms and offline platforms. The growing use of PPF wraps in luxury vehicles to provide advanced protection has driven the market expansion. This market is expected to rise significantly with the growth of the automotive sector in different parts of the world.

Highlights of the Automotive Wrap Films Market

• North America generated highest revenue of the automotive wrap films market.
• Asia Pacific is expected to expand with the fastest CAGR during the forecast period.
• By type, the cast film segment held the largest share of the market.
• By type, the calendered films segment is expected to grow with a considerable CAGR during the forecast period.
• By distribution channel, the offline segment led the market.
• By distribution channel, the online segment is expected to rise with a notable CAGR during the forecast period.

Key Metrics and Overview

What are the Trends of the Automotive Wrap Films Market in 2025?

The major trends in this market consists of partnerships, business expansion and car advertisement.

• Partnerships

Several market players are partnering with each other to develop high-quality wraps to cater the needs of the automotive sector.

• Business Expansions

The automotive wrap manufacturers are investing heavily for inaugurating new production facilities in different regions of the world.

• Car Advertisement

The automotive brands have started wrapping their demo vehicles to gather maximum consumer attention.

Type Insights

How did the Cast Film Segment Led the Automotive Wrap Films Market in 2025?

The cast film segment dominated the market. The growing demand for high-quality self-adhesive vinyl wraps from the automotive consumers to enhance the looks of car is driving the market expansion. Additionally, numerous benefits of cast films including high clarity, quiet unwinding, consistent thickness, good cling and some others is expected to boost the growth of the automotive wrap films market.

The calendered films segment is expected to rise with a considerable CAGR during the forecast period. The rising use of calendered wrap films to customize the appearance of vehicles has boosted the market growth. Also, numerous advantages of these films such as cost-effectiveness, easy handling, abrasion resistance, easy to cut and some others is expected to drive the growth of the automotive wrap films market.

Distribution Channel Insights

What Made Offline to be the Most Dominant Segment of Automotive Wrap Films Market in 2025?

The offline segment held the largest share of the market. The rise in number of car accessories shops in different parts of the world has boosted the market expansion. Additionally, increasing consumer preference for purchasing wraps from offline stores to satisfy their requirements is contributing to the industrial growth. Moreover, the market players are offering dealerships in prominent countries to gain maximum consumer attention, thereby driving the growth of the automotive wrap films market.

The online segment is expected to grow with a notable CAGR during the forecast period. The rising proliferation of smartphones has enabled consumers to purchase a wide variety of automotive wraps from popular e-commerce platforms, thereby driving the market expansion. Additionally, several offers and discounts provided by online sites to purchase automotive materials coupled with EMI payment options delivered by e-commerce platforms is further adding to the industrial growth. Moreover, the availability of e-commerce applications in Play Store and Apps Store is expected to propel the growth of the automotive wrap films market.

Geographical Insights

Why North America dominated the Automotive Wrap Films Market in 2025?

North America led the automotive wrap films market. The rising consumer preference towards vehicle customization in the U.S. and Canada has driven the market growth. Additionally, the trend of automotive advertisement coupled with rapid adoption of subscription-based car detailing services is contributing to the industrial expansion. Moreover, the presence of several market players such as 3M, Avery Dennison Corporation, KPMF USA Ltd and some others is expected to drive the growth of the automotive wrap films market in this region.

• In February 2025, Avery Dennison partnered with Yiannimize. This partnership is done for developing a new range of automotive wrap films in the U.S. (Source: THE SHOP)

Asia Pacific is expected to rise with the highest CAGR during the forecast period. The rise in number of car detailing service centers in several countries such as India, Japan, South Korea, China and some others has boosted the market growth. Also, the rising cases of car accidents coupled with availability of automotive wraps in several e-commerce platforms such as Flipkart, Alibaba, Amazon and some others is playing a vital role in shaping the industrial landscape. Moreover, the presence of several market players such as Sino Group Co, Ltd, Guangzhou Carbins Film Co, Jiangsu Koofilm Technology Co., Ltd and some others is expected to boost the growth of the automotive wrap films market in this region.

• In March 2025, Bhaane Group announced partnership with Topaz Detailing. This partnership is done for opening several car detailing centers across India. (Source: Manufacturing Today)

Industry Leader Announcement

• In September 2024, Luke Odell, the Automotive Specialist at Spandex made an announcement stating that,” We are excited to collaborate with KPMF in bringing their outstanding VWS IV Range to our customers. This partnership not only strengthens our position as the leading supplier of colour change wrap films in the UK but also, when combined with our cutting-edge Zeno vehicle wrap software, positions us as the business partner of choice for wrappers. Our customers will benefit from a broader range of high-quality products, supported by industry-leading tools, training and expertise.”

Competitive Landscape

The automotive wrap films market is a highly fragmented industry with the presence of several dominating players. Some of the prominent companies in this industry consists of HEXIS S.A.S., KAY PREMIUM MARKING FILMS LTD, Vvivid Vinyl Inc., Spandex, 3M, Arlon Graphics, Llc, Avery Dennison Corporation, and ORAFOL Europe GmbH and some others. These companies are constantly engaged in manufacturing automotive wrap films and adopting numerous strategies such as collaborations, acquisitions, partnerships, joint ventures, launches, and some others to maintain their dominance in this industry.

• In September 2024, Spandex partnered with KPMF. This partnership is aimed at launching a wide variety of wraps for the automotive sector. (Source: Spandex)

• According to the annual report of Avery Dennison, the revenue of the materials segment in 2023 was US$ 5968.40 million that increased to US$ 6175.80 million in 2024. (Source: Annual Report)

Recent Developments

• In March 2025, EVOLV launched a new range of PPF films. This new PPF films are designed for enhancing the looks of modern cars. (Source: EVOLV)
• In January 2025, PressOn Automotive acquired VSM. This acquisition is done for launching a new range of automotive wrapping films in the UK region. (Source: TEXINTEL)
• In March 2024, Arlon Graphics launched Vital. Vital is a new range of non-PVC wrapping films that finds application in the automotive sector. (Source: PR Newswire)

Automotive Wrap Films Market Segments

By Type

• Cast Film
• Calendered Films

By Vehicle Type

• Passenger Cars
• LCV
• HCV

By Distribution Channel

• Online
• Offline

By Region

• North America
• Latin America
• Western Europe
• Eastern Europe
• Asia Pacific
• The Middle East and Africa