Automotive Human-Machine Interface (HMI) Market Grows at 69.27% CAGR

Automotive Human-Machine Interface (HMI) Market Insights 2025: Passenger Cars Dominate, EVs Set to Accelerate Growth

The global automotive human-machine interface (HMI) market, projected at USD 24.33 billion in 2024, is expected to reach USD 69.27 billion by 2034, growing at a CAGR of 69.27% over the forecast period. Europe led the automotive HMI market with 34% share, while Asia Pacific is set for fastest growth. Touch-based and visual interfaces dominate, but voice, gesture, and acoustic tech are rising. EVs, AI-driven systems, and HMI software providers show top growth.

The automotive human-machine interface (HMI) market is expected to increase from USD 27.01 billion in 2025 to USD 69.27 billion by 2034, growing at a CAGR of 69.27% throughout the forecast period from 2025 to 2034. The increasing demand for luxury vehicles in developed nations coupled with technological advancements in the automotive sector has driven the market expansion.

Additionally, numerous government initiatives aimed at mandating ADAS in vehicles along with integration of advanced HMI solutions in modern cars to enhance traveling experience is playing a vital role in shaping the industrial landscape. The integration of AI and IoT in automotive HMI systems is expected to create ample growth opportunities for the market players in the future.

Automotive Human-Machine Interface (HMI) Market Growth and Trends

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Introduction

The automotive human-machine interface (HMI) market is a prominent branch of the automotive industry. This industry deals in development and distribution of HMI solutions for the automotive sector. There are various types of interfaces developed in this sector comprising of touch-based interfaces, voice-controlled systems, gesture recognition systems, haptic feedback systems, multimodal interfaces, HUDs, rotary controllers & touchpads, and some others. These interfaces are operated using numerous technologies consisting of visual interface, acoustic interface, mechanical interface, ambient interface and some others. It is designed for various types of vehicles including passenger cars, commercial vehicles, electric vehicles (EVs), autonomous vehicles and some others. The end-users of these solutions comprise of automobile manufacturers (OEMs), tier 1 suppliers, infotainment & HMI software providers, fleet operators & mobility providers and some others. This market is expected to rise significantly with the growth of the software industry around the world.

Highlights of the Automotive Human-machine Interface (HMI) Market

  • Europe generated highest revenue of the automotive human-machine interface (HMI) market with a share of 34%.
  • Asia Pacific is expected to rise with the highest CAGR during the forecast period.
  • By interface type, the touch-based interfaces segment led the market with a share of 36%.
  • By interface type, the voice-controlled & gesture systems segment is expected to rise with the highest CAGR during the forecast period.
  • By technology, the visual interface segment led the market with a share of 40%.
  • By technology, the acoustic interface segment is expected to grow with the fastest CAGR during the forecast period.
  • By vehicle type, the passenger cars segment dominated the market with a share of 51%.
  • By vehicle type, the electric vehicles (EVs) segment is expected to rise with the fastest CAGR during the forecast period.
  • By product, the infotainment systems segment led the industry with a share of 38%.
  • By product, the head-up displays segment is expected to grow with the highest CAGR during the forecast period.
  • By access mechanism, the standard interface segment led the industry with a share of 43%.
  • By access mechanism, the AI-based adaptive interfaces segment is expected to grow with the highest CAGR during the forecast period.
  • By end-user, the OEMs segment led the industry with a share of 55%.
  • By end-user, the HMI software providers segment is expected to grow with the fastest CAGR during the forecast period.

The major trends in this market consists of AI-based HMI systems, rising sales of EVs and popularity of autonomous ride-hailing services.

AI-based HMI systems

The integration of AI in automotive HMI systems helps in enhancing user experience and improving safety & reliability in modern cars. For instance, in April 2025, ECARX launched ECARXperience. ECARXperience is an advanced AI-based human-machine interface (HMI) system designed for modern vehicles.

Rising Sales of EVs

The sales of EVs have increased rapidly in several countries such as India, China, the U.S, Canada and some others for reducing vehicular emission. According to the International Energy Agency, around 17 million EVs were sold globally in 2024.

Popularity of Autonomous Ride-Hailing Services

The fleet operators have started deploying autonomous cars to enhance ride-hailing operations in different parts of the world. For instance, in July 2025, Waymo announced to launch an autonomous ride-hailing service in Dallas. This self-driving ride-sharing service is expected to be launched by 2026.

Interface Type Insights

How did the Touch-based Interfaces Segment led the Automotive Human-machine Interface (HMI) Market in 2025?

The touch-based interfaces segment dominated the market with a share of 36%. The rising use of touch displays in modern cars to enhance the driving experience has boosted the market expansion. Additionally, the increasing consumer preference to use touch-based interfaces in their vehicles to operate vehicular functions is playing a vital role in shaping the industrial landscape. Moreover, numerous advantages of touch-based interfaces including enhanced user experience, intuitive interaction, increased accessibility, space efficiency and some others is expected to propel the growth of the automotive human-machine interface (HMI) market.

The voice-controlled & gesture systems segment is expected to grow with the highest CAGR during the forecast period. The rising interest of consumers to use voice-controlled gestures in luxury vehicles for operating advanced features has driven the market expansion. Additionally, continuous research and development activities conducted by automotive manufacturers for developing voice-controlled interface for modern cars is playing a vital role in shaping the industrial landscape. Moreover, collaborations among software developers and AI companies to develop advanced gestures frameworks for the automotive sector is expected to drive the growth of the automotive human-machine interface (HMI) market.

Technology Insights

What Made the Visual Interface to be the Most Dominant Segment of the Automotive Human-Machine Interface (HMI) Market in 2025?

The visual interface segment dominated the market with a share of 40%. The increasing consumer interest to integrate HUDs and LED displays in modern cars for navigation purposes has boosted the market expansion. Additionally, the growing emphasis of automotive companies on integrating high-quality displays in luxury cars to enhance infotainment experience is playing a vital role in shaping the industrial landscape. Moreover, the availability of automotive displays in numerous online platforms such as Amazon, Ebay, Walmart and some others is expected to foster the growth of the automotive human-machine interface (HMI) market.

The acoustic interface segment is expected to expand with the fastest CAGR during the forecast period. The increasing use of acoustic interface in modern cars to deliver sound and data throughout the car for enhancing connectivity with mobility has boosted the market expansion. Additionally, the growing application of AVAS system in EVs to enhance the safety of vulnerable road users (VRU) is playing a vital role in shaping the industrial landscape. Moreover, the integration of these interfaces in SDVs to emit vehicle warning sounds is expected to propel the growth of the automotive human-machine interface (HMI) market.

Vehicle Type Insights

Why did the Passenger Cars Segment Held the Largest Share of the Automotive Human-machine Interface (HMI) Market in 2025?

The passenger cars segment led the market with a share of 51%. The increasing sales and production of passenger vehicles in several countries such as India, China, the U.S., Germany and some others has driven the market expansion. Additionally, the growing demand for luxury cars from the HNIs coupled with integration of advanced HMI interfaces in high-end passenger cars is playing a vital role in shaping the industrial landscape. Moreover, the rising use of advanced infotainment systems in modern cars to enhance driving experience is expected to drive the growth of the automotive human-machine interface (HMI) market.

The electric vehicles (EVs) segment is expected to expand with the fastest CAGR during the forecast period. The increasing adoption of EVs in numerous developed nations such as the U.S., Canada, France, Germany and some others has driven the market expansion. Additionally, numerous government initiatives aimed at providing offers and incentives to EV consumers is playing a vital role in shaping the industrial landscape. Moreover, the use of AI-based HMI interfaces in luxury EVs to provide numerous information such as battery percentage, temperature, range, and some others is expected to boost the growth of the automotive human-machine interface (HMI) market.

Product Insights

What Made the Infotainment Systems Segment to Lead the Automotive Human-machine Interface (HMI) Market in 2025?

The infotainment systems segment dominated the industry with a share of 38%. The growing demand for AI-based infotainment systems has boosted market growth. Additionally, the increasing emphasis of automotive brands for integrating high-quality infotainment units in modern cars to enhance the music experience is driving the market expansion. Moreover, partnerships among automotive manufacturers and infotainment manufacturers to develop high-quality infotainment systems for luxury cars is expected to boost the growth of the automotive human-machine interface (HMI) market.

The head-up displays segment is expected to rise with the highest CAGR during the forecast period. The rising use of HUDs in luxury cars to enhance the driving experience has boosted the market expansion. Additionally, the growing consumer demand for enhanced in-vehicle user experience coupled with increased focused on vehicle safety is contributing to the industry in a positive manner. Moreover, the increasing application HUDs in self-driving cars to enhance autonomous driving is expected to foster the growth of the automotive human-machine interface (HMI) market.

Access Mechanism Insights

What Made the Standard Interface Segment to Iead the Automotive Human-machine Interface (HMI) Market in 2025?

The standard interface segment dominated the industry with a share of 43%. The growing adoption of standard HMI interface in low-priced vehicles has boosted the market expansion. Additionally, the rising use of this interface for providing essential driving information such as fuel level, speed, engine temperature and some others is accelerating the industrial growth. Moreover, partnerships among automotive brands and HMI providers to develop standard HMI platforms is expected to foster the growth of the automotive human-machine interface (HMI) market.

The AI-based adaptive interfaces segment is expected to expand with the highest CAGR during the forecast period. The rising demand for AI-based adaptive interfaces in autonomous vehicles to enhance safety and improve driving experience has boosted the market expansion. Additionally, rapid investment by software developers for developing AI-based interfaces for luxury cars is contributing to the industry in a positive manner. Moreover, the surging use of these interfaces to enhance in-vehicle interaction among the drivers and cars is expected to drive the growth of the automotive human-machine interface (HMI) market.

End-User Insights

What Made the OEMs Segment to Lead the Automotive Human-machine Interface (HMI) Market in 2025?

The OEMs segment dominated the industry with a share of 55%. The increasing demand for HMI systems from automotive OEMs to use in modern cars has boosted the market expansion. Additionally, the growing emphasis of people to buy genuine products from OEMs for getting warranty and assurance is playing a vital role in shaping the industrial landscape. Moreover, the availability of wide range of HMI systems in OEM platforms is expected to propel the growth of the automotive human-machine interface (HMI) market.

The infotainment & HMI software providers segment is expected to expand with the highest CAGR during the forecast period. The rising use of HMI solutions in automotive infotainment systems to enhance the driving experience has boosted the market expansion. Additionally, the research and development activities related to connected HMI software is plating a vital role in shaping the industry in a positive direction. Moreover, partnerships among software developers and automotive manufacturers to integrate advanced HMI software in luxury cars is expected to foster the growth of the automotive human-machine interface (HMI) market.

Geographical Insights

Automotive Human-Machine Interface (HMI) Market Share 2024 (%)

Why Europe Dominated the Automotive Human-machine Interface (HMI) Market in 2025?

Europe led the automotive human-machine interface (HMI) market with a share of 34%. The growing sales of luxury cars in numerous countries such as Germany, Italy, France, UK and some others has boosted the market expansion. Additionally, numerous government regulations aimed at enhancing vehicular safety coupled with increasing adoption of autonomous trucks in several industries such as mining, logistics, construction and some others is playing a vital role in shaping industrial landscape. Moreover, the presence of various market players such as Continental AG, Bosch GmbH, Valeo S.A, Aptiv PLC, Magneti Marelli and some others is expected to propel the growth of the automotive human-machine interface (HMI) market in this region.

  • In January 2024, Valeo launched a new HMI solution in France. This HMI solution is designed for the automotive consumers of the European region.

Germany is the major contributor in this region. The increasing adoption of autonomous vehicles along with numerous government initiatives for enhancing road safety has driven the market expansion. Also, the deployment of self-driving cars by fleet operators coupled with rising disposable income of the people is shaping the industry in a positive direction.

Asia Pacific is expected to grow with the highest CAGR during the forecast period. The increasing demand for electric vehicles in various nations such as India, China, Japan, South Korea and some others has driven the market expansion. Additionally, technological advancements in the automotive sector coupled with rapid investment by market players on opening up new innovation centers is contributing to the industry in a positive manner. Moreover, the presence of numerous market players such as Denso Corporation, Panasonic Corporation, Nippon Seiki Co., Ltd., Samsung and some others is expected to drive the growth of the automotive human-machine interface (HMI) market in this region.

  • In November 2024, Panasonic partnered with ARM. This partnership is done for designing a new HMI solution to cater the needs of software-defined vehicles across Asia Pacific region.

China led the market in this region. The growing sales and production of passenger vehicles coupled with technological advancements in the software industry has boosted the market expansion. Additionally, the presence of numerous automotive manufacturers such as Xpeng, BYD, SAIC and some others is playing a vital role in shaping the industrial landscape. 

Industry Leader Announcement

  • In June 2025, Guido Bairati, the managing director of VI-grade made an announcement stating that, “HMI design is a critical aspect of modern vehicle development, directly impacting user experience, safety, and driver interaction with advanced driver-assistance systems, however, traditional evaluation methods rely on static mockups or costly physical prototypes, which are time-intensive and inflexible. Our new COMPACT HMI Simulator overcomes these limitations by providing a configurable and highly immersive simulation environment that allows engineers to experience and refine HMI designs in real-time driving scenarios. We are especially excited to see its immediate industry impact, with two units already sold to automotive manufacturers, demonstrating the market’s strong demand for flexible, simulation-driven HMI development solutions.”

Competitive Landscape

The automotive human-machine interface (HMI) market is a highly competitive industry with the presence of several dominating players. Some of the prominent companies in this industry consists of Denso Corporation, Panasonic Corporation, Bosch GmbH, Continental AG, Harman International (Samsung), Aptiv Plc, Valeo S.A., Magneti Marelli, Visteon Corporation, Alpine Electronics, Texas Instruments, Nippon Seiki Co., Ltd., Mitsubishi Electric Corporation, Nvidia Corporation, Renesas, Qualcomm Technologies Inc. and some others. These companies are constantly engaged in developing HMI solutions for the automotive sector and adopting numerous strategies such as business expansions, collaborations, launches, joint ventures, acquisitions, partnerships and some others to maintain their dominance in this industry.

Qualcomm Equipment and Services Revenue in USD Million (2023-24)

  • According to the annual report of Qualcomm, the revenue of the equipment and services segment in 2023 was around US$ 30028 million that increased to US$ 32791 million in 2024.

Recent Developments

  • In June 2025, Nuvoton launched 4th-gen Gerda. Gerda is a HMI display that supports increased safety requirements and more comfortable driving experiences by including security, image-processing technologies, and display safety features.
  • In July 2025, Renesas launched RZ/G3E microprocessor. This microprocessor is designed for high-performance Human Machine Interface (HMI) applications in automotives.
  • In January 2025, DXC partnered with Ferrari. This partnership is done for developing an advanced HMI system for next-gen vehicles.

Top Automotive Human-Machine Interface (HMI) Market Players

Automotive Human-Machine Interface (HMI) Market Companies

Automotive Human-Machine Interface (HMI) Market Segments

By Interface Type

  • Touch-Based Interfaces 
  • Voice-Controlled Systems
  • Gesture Recognition Systems
  • Haptic Feedback Systems
  • Multimodal Interfaces
  • Heads-Up Displays (HUDs)
  • Rotary Controllers & Touchpads

By Technology

  • Visual Interface (Displays, AR HUDs)
  • Acoustic Interface (Voice AI, Natural Language Processing)
  • Mechanical Interface (Steering Controls, Knobs, Pedals)
  • Ambient Interfaces (Lighting & Mood Sensing)

By Vehicle Type

  • Passenger Cars
  • Commercial Vehicles
  • Electric Vehicles (EVs)
  • Autonomous Vehicles

By Product

  • Instrument Clusters
  • Infotainment Systems
  • Head-Up Displays (HUDs)
  • Rear Seat Entertainment Units
  • Multifunctional Steering Wheels
  • Central Control Units

By Access Mechanism

  • Standard Interface (Physical Buttons/Knobs)
  • Connected HMI (Cloud-Based Services)
  • AI-Based Adaptive Interfaces
  • Wearable-Integrated Interfaces

By End-User/OEM Type

  • Automobile Manufacturers (OEMs)
  • Tier-1 Suppliers
  • Infotainment & HMI Software Providers
  • Fleet Operators & Mobility Providers

By Region

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific
  • The Middle East and Africa
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  • Insight Code: 1782
  • No. of Pages: 150
  • Format: PDF/PPT/Excel
  • Last Updated: 01 August 2025
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Laxmi Narayan is a seasoned Research Analyst at Towards Automotive, with 5 years of specialized experience in market research, analysis, and consulting within the automotive technology domain.

Learn more about Laxmi Narayan

Aditi Shivarkar, with 14+ years of experience in automotive market research, specializes in tracking trends across vehicle technologies, mobility solutions, and materials innovation. She delivers accurate, actionable insights that drive excellence in the automotive sector—fueling strategies around electrification, sustainability, and advanced manufacturing.

Learn more about Aditi Shivarkar
FAQ's

The market is projected to grow from USD 27.01 billion in 2025 to USD 69.27 billion by 2034, propelled by rising demand for luxury and electric vehicles, government mandates on advanced driver-assistance systems (ADAS), and integration of AI/IoT in connected vehicles. Consumer preference for intuitive and immersive driving experiences is accelerating OEM investments in next-gen HMI systems.

Touch-based interfaces dominate with a 36% share due to their familiarity and widespread adoption, while voice-controlled and gesture systems are growing fastest due to their hands-free benefits in luxury vehicles. On the technology side, visual interfaces such as HUDs lead with 40% share, whereas acoustic interfaces are gaining traction in electric and autonomous vehicles.

High-growth areas include AI-based adaptive interfaces, head-up displays (HUDs), and voice-gesture systems driven by autonomous vehicle development and consumer demand for safer, smarter interaction. The infotainment & HMI software provider segment is also a key investment focus, given rising software-defined vehicle trends.

AI enables adaptive and predictive HMI systems that tailor responses to driver behavior, improving safety and convenience. Innovations like ECARXperience and simulation-driven design platforms (e.g., VI-grade COMPACT HMI Simulator) are accelerating R&D and adoption of AI-powered HMIs, especially in autonomous and high-end electric vehicles.

Government mandates on ADAS, AVAS systems, and road safety are compelling OEMs to integrate advanced HMI features. Europe’s strict safety norms and subsidies for clean vehicle technologies are boosting adoption of HUDs and AI-driven interfaces, while countries like China and the U.S. are pushing HMI tech as part of their smart mobility goals.

Major players include Bosch, Continental, Denso, Panasonic, Qualcomm, Nvidia, and Valeo, among others. These companies are leveraging partnerships, product launches, and acquisitions to expand their portfolios. Strategic collaborations such as DXC with Ferrari or Panasonic with ARM highlight the convergence of automotive and tech sectors.

Software defines functionality in today’s HMI systems, especially in connected and software-defined vehicles (SDVs). Cloud-based services, real-time updates, and personalization features are enabling a shift from hardware-focused HMIs to intelligent, adaptive interfaces. The market is seeing increasing collaboration between OEMs and tech companies to co-develop HMI platforms.

The market outlook is highly positive, with strong CAGR expected through 2034. As autonomous and electric vehicles become mainstream, demand for immersive, intuitive, and safe HMI systems will soar. Investments in AI, IoT, and cloud integration will be critical, making HMI a key value differentiator for automotive brands.

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