Crossovers Market Surges USD 1314.62 Bn at 7.63% CAGR

Crossovers Market Performance, Trends, Key Players and Strategic Recommendations

According to market projections, the crossovers industry is expected to grow from USD 630.18 billion in 2024 to USD 1314.62 billion by 2034, reflecting a CAGR of 7.63%. North America led the crossovers market, with compact crossovers and ICE propulsion dominating in 2024. Europe, mid-size crossovers, electric propulsion, and automatic transmission are all set to grow at notable CAGRs during the forecast period.

The crossovers market is predicted to expand from USD 678.26 billion in 2025 to USD 1314.62 billion by 2034, growing at a CAGR of 7.63% during the forecast period from 2025 to 2034. The growing adoption of hybrid crossovers in the U.S. and France coupled with rising use of advanced sensors in modern crossovers to enhance the driving experience has played a vital role in shaping the industrial landscape.

Moreover, rapid investment by automotive companies for developing fuel-efficient crossovers along with increasing demand for coupe vehicles in Western nations to cater the needs of small families has driven the market expansion. The integration of ADAS in crossovers to enable autonomous driving is expected to create ample growth opportunities for the market players in the upcoming days.

Crossovers Market Size 2024 - 2034

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Introduction

The crossovers market is a crucial segment of the automotive industry. This industry deals in manufacturing and distribution of crossovers around the world. There are several types of vehicles manufactured in this sector comprising of compact crossovers, mid-size crossovers and full-size crossovers. These vehicles are powered by different propulsion technologies including ICE and electric. It is equipped with numerous gear transmission system comprising of automatic and manual. The growing demand for affordable crossovers in developing nations has contributed to the industrial expansion. This market is expected to rise significantly with the growth of the EV sector in different parts of the globe.

Highlights of the Crossovers Market

  • North America generated highest revenue of the crossovers market.
  • Europe is expected to rise with a significant CAGR during the forecast period.
  • By type, the compact crossovers segment held the largest share of the market.
  • By type, the mid-size crossovers segment is expected to grow with a considerable CAGR during the forecast period.
  • By propulsion, the ICE segment led the market.
  • By propulsion, the electric segment is expected to expand with the fastest CAGR during the forecast period.
  • By gear transmission, the manual segment dominated the market.
  • By gear transmission, the automatic segment is expected to rise with a notable CAGR during the forecast period.

Key Metrics and Overview

Metric Details
Market Size in 2024 USD 630.18 Billion
Projected Market Size in 2034 USD 1314.62 Billion
CAGR (2025 - 2034) 7.63%
Leading Region North America
Market Segmentation By Type, By Propulsion, By Gear Transmission and By Region
Top Key Players Kia Corporation, Hyundai Motor Group, Ford Motor Company

The major trends in this market consists of investments, partnerships and increasing demand for full-sized crossovers.

  • Investments

Several automotive brands are investing heavily for constructing new production facilities to increase the manufacturing output of crossovers. For instance, in June 2025, General Motors announced to invest around US$ 4 billion. This investment is done for constructing an automotive production plant in Kansas City to enhance the production capacity of crossovers in the U.S. (Source: Yahoo)

  • Partnerships

Numerous market players are partnering with each other to develop advanced crossover vehicles. For instance, in June 2025, Mullen partnered with Faissner Petermeier Fahrzeugtechnik AG. This partnership is done for launching ultra-high-performance Mullen FIVE RS EV Crossover in Germany. (Source: GlobeNewswire)

  • Increasing Demand for Full-Sized Crossovers

The popularity of full-sized cross has gained traction in recent times due to its enhanced features and improved driving experience. For instance, in April 2025, Huawei launched Aito M8 in China. Aito M8 is a full-size crossover equipped with 15.6-inch main screen and powered with Huawei OS4. (Source: CarNewsChina)

Type Insights

How did the Compact Crossovers Segment Led the Crossovers Market in 2025?

The compact crossovers segment dominated the market. The growing demand for compact cars has rapidly increased in developing nations due to their affordability and usability, thereby driving the market growth. Additionally, rapid investment by market players for developing compact crossovers that delivers suitable mileage and performance has positively impacted the industry. Moreover, the rising popularity of electric-based compact crossovers in different parts of the world is expected to propel the growth of the crossovers market.

  • In June 2025, Xiaomi launched YU7 in China. YU7 is a compact crossover equipped with a 96.3 kWh battery that is expected to deliver a range of around 835 kms on a single charge. (Source: Autoevolution)

The mid-size crossovers segment is expected to expand with a considerable CAGR during the forecast period. The growing demand for mid-size crossovers among corporate employes to maintain their status symbol has driven the market expansion. Additionally, the integration of modern features in these vehicles coupled with superior performance delivered by these cars is contributing to the industrial growth. Moreover, research and development related to mid-size crossovers by EV manufacturers is further expected to foster the growth of the crossovers market.

  • In September 2024, Lucid announced to launch a mid-sized crossover in 2026. This car is expected to be equipped with a high-quality battery to deliver superior driving range. (Source: Automotive News)

Propulsion Insights

What Made ICE to be the Most Dominant Segment of Crossovers Market in 2025?

The ICE segment held the largest share of the market. The growing sales of ICE-based crossovers due to its superior performance and compatibility has driven the market expansion. Additionally, the absence of well-established EV charging stations in numerous developing nations such as India, Vietnam, Thailand and some others has enabled people to adopt ICE vehicles is contributing to the industrial growth. Moreover, rapid investment by market players to integrate powerful diesel-engines in crossovers is expected to drive the growth of the crossovers market.

  • In September 2024, Tata Motors launched Curvv in India. Curvv is a new crossover equipped with a 1.5 L Kryojet Diesel engine to deliver superior driving performance. (Source: Tata Motors)

The electric segment is expected to rise with the fastest CAGR during the forecast period. The increasing adoption of electric vehicles in several countries such as the U.S., UK, Germany, Singapore, China and some others has boosted the market expansion. Additionally, numerous government initiatives aimed at developing the EV charging infrastructure coupled with technological advancements in battery manufacturing sector is contributing to the industrial growth. Moreover, rapid investment by automotive companies for opening up new EV production facilities is expected to drive the growth of the crossovers market.

  • In January 2025, BYD announced to invest around US$ 1 billion. This investment is done for constructing an EV manufacturing facility in Indonesia. (Source: Reuters)

Gear Transmission Insights

Which Type of Gear Transmission Held the Largest Share of the Crossovers Market in 2025?

The manual segment led the market. The growing demand for manual cars among enthusiast drivers to enhance driving experience has boosted the market growth. Additionally, the low price of components used in manual gear systems coupled with superior power and mileage offered by manual crossovers is contributing to the industrial expansion. Moreover, the increasing sales of manual crossover vehicles in mid-income countries such as India, Vietnam, Indonesia and some others is expected to propel the growth of the crossovers market.

  • In February 2025, Tata Punch launched 2025 Punch in India. Punch is a compact crossover equipped with a 5-speed manual gear that delivers superior performance and improved mileage. (Source: CarDekho)

The automatic segment is expected to grow with a notable CAGR during the forecast period. The rising demand for premium crossovers in numerous developed nations such as UK, Germany, the U.S. and some others has boosted the market expansion. Additionally, numerous benefits of automatic gear systems including simplified operations, reduced stress, enhanced adaptability and some others is playing a vital role in shaping the industrial landscape. Moreover, the increasing sales of electric crossovers in different regions of the world is expected to drive the growth of the of the crossovers market.

Geographical Insights

Why North America Dominated the Crossovers Market in 2025?

North America held the highest share of the crossovers market. The rising adoption of electric vehicles in the U.S. and Canada has boosted the market expansion. Additionally, numerous government initiatives aimed at developing the EV charging infrastructure coupled with integration of advanced technologies such as AI and IoT in crossovers is playing a vital role in shaping the industrial growth. Moreover, the presence of several market players such as General Motors, Ford Corporation, Rivian and some others is expected to drive the growth of the crossovers market in this region.

  • In September 2024, Chevrolet announced to launch crossover MPV in the U.S. This car is equipped with advanced technologies to enhance performance and braking experience. (Source: Chevrolet)

U.S. dominated the market in this region. The growing popularity of mid-sized crossovers along with rapid investment by startup companies for developing the EV industry is contributing to the market expansion. Additionally, the presence of several automotive brands coupled with rise in number of EV charging stations has boosted the industrial growth.

Europe is expected to expand with a significant CAGR during the forecast period. The increasing demand for luxury crossovers in several countries such as Germany, France, UK and some others has driven the market expansion. Additionally, rapid investment by automotive brands for developing the EV industry along with technological advancements in the automotive sector is playing a vital role in shaping the industrial landscape. Moreover, the presence of several crossover manufacturing brands such as Mercedes Benz, Volkswagen, Renault and some others is expected to propel the growth of the crossovers market in this region.

  • In March 2025, Volkswagen launched a new electric car in Europe. This crossover is equipped with advanced features and advanced ECUs to deliver superior performance. (Source: Reuters)

Germany led the market in this region. In Germany, the market is generally driven by the rising demand for luxury vehicles coupled with rapid investment by automotive companies for developing crossovers. Additionally, growing adoption of electric crossovers by fleet operators to reduce vehicular emission has contributed to the market expansion.

Industry Leader Announcement

  • In March 2025, Guillaume Cartier, the chief performance officer at Nissan made an announcement stating that,” Today, we unveil our redefined market approach and tailored product strategy designed to better meet customer needs and drive top-line growth. Through powertrain diversification and new models, we will provide a broader range of options that cater to diverse customer preferences, further distinguishing Nissan and INFINITI brands.”

Competitive Landscape

Crossovers Market Companies

The crossovers market is a highly fragmented industry with the presence of several dominating players. Some of the prominent companies in this industry consists of Kia Corporation, Hyundai Motor Group, Ford Motor Company, Volkswagen Group, Mazda Motor Corporation, Toyota Motor Corporation, Tata Motors, Nissan Motor Co., Ltd., Mitsubishi Motors Corporation, Subaru and some others. These companies are constantly engaged in manufacturing crossovers and adopting numerous strategies such as collaborations, acquisitions, partnerships, joint ventures, launches, and some others to maintain their dominance in this industry.

  • In April 2025, Mazda launched SUV EZ-60 in China. SUV EZ-60 is an electric crossover equipped with a 80 kWh battery that is expected to deliver a driving range of around 600 kms on a single charge. (Source: Electrive)

Subaru Revenue in Billion Yen (2023-24)

  • According to the annual report of Subaru, the revenue of the company in 2023 was 3690.60 billion yen that increased to 4593.60 billion yen in 2024. (Source: subaru)

Recent Developments

  • In March 2025, Kia launched EV6 in India. EV6 is an electric crossover equipped with advanced LED headlights, LED DRLs, ADAS 2.0 and some others. (Source: CarToq)
  • In January 2025, Mitsubishi announced to launch a new electric crossover in the U.S. This new crossover is based on the Nissan Chill-Out concept and equipped with a 87 kWh battery to deliver superior driving range. (Source: electrive)
  • In April 2024, Vinfast announced to launch a crossover in the Indian market by the second quarter of 2025. This crossover is designed to compete with Tata Nexon and Mahindra XUV 400. (Source: Drivespark)

Crossovers Market Segments

By Type

  • Compact Crossovers
  • Mid-size Crossovers
  • Full-size Crossovers

By Propulsion

  • ICE
  • Electric

By Gear Transmission

  • Automatic
  • Manual

By Region

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific
  • The Middle East and Africa
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  • Insight Code: 1754
  • No. of Pages: 150
  • Format: PDF/PPT/Excel
  • Last Updated: 23 June 2025
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Ajit Bansod is a skilled and research-driven analyst at Towards Automotive, with over 3 years of experience specializing in the intersection of automotive innovation and intelligent communication technologies.

Learn more about Ajit Bansod

Aditi Shivarkar, with 14+ years of experience in automotive market research, specializes in tracking trends across vehicle technologies, mobility solutions, and materials innovation. She delivers accurate, actionable insights that drive excellence in the automotive sector—fueling strategies around electrification, sustainability, and advanced manufacturing.

Learn more about Aditi Shivarkar
FAQ's

The crossovers market is expected to grow from USD 678.26 billion in 2025 to USD 1314.62 billion by 2034, reflecting a CAGR of 7.63%. This growth is driven by rising consumer preference for hybrid and electric vehicles, expanding middle-class populations, and continuous product innovation by key automotive manufacturers.

Key trends include increased investments in production capacity (e.g., GM\'s $4B facility), strategic partnerships (e.g., Mullen and Faissner), and a growing shift toward full-size and electric crossovers. Integration of advanced features like ADAS, connected tech, and user-centric designs are also influencing purchase behavior.

The market is being fueled by consumer demand for fuel-efficient, tech-enabled vehicles, increasing urbanization, and rising investments in EV production. Governments are also supporting growth through subsidies and infrastructure development for EV adoption.

North America currently leads in market revenue due to strong EV adoption and innovation, while Europe is forecasted to grow at a significant CAGR, driven by demand for luxury crossovers and electric models. Asia-Pacific, particularly India and China, offers strong upside due to growing demand for compact and affordable vehicles.

Tech disruptions include ADAS integration, electric powertrains, smart infotainment systems, and autonomous driving features. Companies like Huawei and Xiaomi are entering the space with advanced crossover models, indicating a convergence between tech and automotive sectors.

Major OEMs like Ford, Kia, GM, BYD, and Volkswagen are heavily investing in EV facilities, battery technology, and production scalability. Startups are also attracting investment for launching next-gen crossovers focused on performance, range, and digital ecosystems.

The market remains fragmented but competitive, with automakers like Hyundai, Toyota, Tata, Nissan, and Subaru competing through innovation, localization, and partnerships. Recent launches and collaborations indicate a pivot toward electrification and premiumization.

Government policies promoting vehicle electrification, offering tax incentives, and investing in EV infrastructure are accelerating market growth. However, stringent emission norms are pushing automakers to phase out ICE vehicles and invest in cleaner technologies.

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